When in doubt, link
Hi February, where did you come from?! This week has turned into a little whirlwind and rather than write a long-read or similar I thought I would share with you all the links I’ve been squirreling into my Instapaper (if you don’t have an account I highly recommend signing up. Takes all the stress [...]
Will you still Facebook when you’re dead?
Facebook hosts the app ifidie, so people can leave messages from beyond the grave.
Selleys – “Fast” Dresser
I have to have a bit of a laugh whenever I see this commercial, but ladies, you have to admit, it is very funny and so true. Selleys clever marketing has done it again with their new commercial for Selleys No More Gaps Fast Dry that is obviously very quick and easy to use. The [...]
How to create a successful LinkedIN Profile
I have been asked quite a bit lately about how a business professional should create a successful LinkedIN profile so I thought I should let everyone know my top 5 tips on creating a successful LinkedIN Profile. TIP 1 – A Compelling Personal Headline and Photo. Firstly, your personal headline is the first thing that people [...]
Christmas Apple iPhone advertising
I love my iPhone 4 and couldn’t imagine life without it, but after watching this ad, I found myself thinking should I upgrade to the new iPhone 4S. That is the power of this soft sell ad from Apple. It doesn’t mention Siri or iPhone at all in the ad but yet the messages about [...]
The Future of Marketing?
I believe technology is starting to creep into all areas of our life! I have been making a conscious effort over the last three months to be aware of how everyone I come into contact with is using and interacting with technology. We are living in an era where we are “talking” to people more [...]
Find the healthier you…
The recent re-branding of MBF, HBA and Mutual Community health funds to Bupa Australia has given birth to the TVC of the year! The ‘Find a healthier you’ campaign taps into the emotions of the public by asking, what would you do if you met a healthier version of yourself? The creative approach to the [...]
A bit of Japanese inspiration
This Japanese promotional campaign caught my eye because it incorporates some timeless graphic design theories, taking inspiration from Bauhaus designers.
Breast Cancer Campaign
Check out these clever print adverts created for The Breast Cancer Foundation of Singapore. The idea is to suggest that women should perhaps focus on health and have their breasts regularly checked rather that being obsessed about their bad skin or bad hair. The visuals were created at Republic Studios (body painted illustrations by Andy [...]
Take your advertising to your customers
Creative thinking needs to be the driving force behind advertising in today’s market. I believe there is a growing trend especially with online advertising to go to where your customers are and engage with them there, instead of trying to bring your customers to you. This is a compelling campaign that was run by [...]