The Future of Marketing?
I believe technology is starting to creep into all areas of our life! I have been making a conscious effort over the last three months to be aware of how everyone I come into contact with is using and interacting with technology. We are living in an era where we are “talking” to people more [...]
Find the healthier you…
The recent re-branding of MBF, HBA and Mutual Community health funds to Bupa Australia has given birth to the TVC of the year! The ‘Find a healthier you’ campaign taps into the emotions of the public by asking, what would you do if you met a healthier version of yourself? The creative approach to the [...]
Take your advertising to your customers
Creative thinking needs to be the driving force behind advertising in today’s market. I believe there is a growing trend especially with online advertising to go to where your customers are and engage with them there, instead of trying to bring your customers to you. This is a compelling campaign that was run by [...]
Yellow Bird missing. Ransom note found.
The Yellow Bird Project mascot is a little bird who, until now, has been safely residing across their branded materials. As part of a very cool new campaign to get their Facebook ‘likes’ up, the yellow bird has been abducted.
Spare Ticket announced as AMI National Finalist
Ok shameless plug warning! We’re super excited to see our client Spare Ticket announced as a National Finalist for the Australian Marketing Institute’s Awards for Marketing Excellence in the ‘New Brand’ category. We’re up against some ‘stiff’ competition: Warnie’s underwear brand Spinners; Simplot’s Quorn and Queensland winner Mater Mother’s Private Redland; so fingers crossed! The awards are [...]
SmartClinics opens at Westfield Chermside on September 19
I’m impatient, work long hours and not loyal to any particular doctor – I guess I’m fitting right into the Gen-Y stereotype! But seriously, when I need a basic prescription or need some basic medical care I just want to pop in and out of the doctor’s as quickly as possible – and I’d think [...]
Gamification: How Games are Transforming Marketing
Gamificiation: introducing the new buzz word for a marketing direction that takes cues from games. Gamification in its basic form is introducing the mechanics of games and combining them with technology to deliver a unique brand experience for the consumer. These ideas are starting to be used by savvy marketers as some of the traditional [...]
The History of F-commerce
F-Commerce is the term given to the rise of transactions of various types across the Facebook network. The trend began in 2007 when Facebook released their Virtual Gift Store. The Gift Store processed approximately 15 million transactions prior to August 2010, when it was shut down by the social giant. Now, Facebook stores and advertising [...]
Embarrassing typo, can you spell Australia?
I would certainly hope so! Unfortunately, not only the manufacturers in Hong Kong but also, the contractor in Tasmania who outsourced the cloth badges for the Royal Australian Navy uniforms cannot spell Australia! The uniforms were made for Navy officers serving in the Middle East. The badge includes an extra “L” in the word Australian. [...]
Facebook group chat
At the Facebook headquarters in Palo Alto, founder and CEO Mark Zuckerberg made a really interesting announcement about upcoming enhancements to Facebook’s chat capabilities. In particular, he’s announced what’s called Group Chat. Facebook Group Chat is a multi-person feature which is inspired by the functionality already inside the Facebook Groups chat area. The functionality is [...]
