Category Archives: Inspiration

Make It Wearable challenge by Intel

The MAKE IT WEARABLE challenge was started by Intel earlier this year with the aim to support the evolution of wearable devices.

Among all the submissions that they have received, 40 were picked as semi finalists in July this  year. By mid August, these semi finalists were whittled down to a final 10 entrants, including concepts for wearable cameras, low cost bionics and a bionic mattress.

The finalist will be pitching their Ideas on front of a panel of judges on November 2, 2014 and the winner will be announced on November 11, 2014.

Make it Wearable is a part of The Creators Project, an initiative that encourages and fosters creative expression, pushing the boundaries of design and technology to find new and innovative opportunities for how and why we use tech in the future.

Yours in Wearable Technology,
Brio Team

Finalists:

BABYBE – Emotional Prosthetics
Team
Raphael PM Lang (Captain)
Member:
Camilo Anabalon

First V1sion – Player Perspective
Team
Jose Ildefonso (Captian)
Members:
Angeliki Terezaki
Roger Antunez
Anastasia Pistofidou

Nixie – Flyable & Wearable Camera
Team
Christoph Kohstall (Captain)
Members:
Jelena Jovanovic
Michael Niedermayr

vumbl – Sports and Activity Necklace
Team
Tom Shrive (Captain)
Members:
James Price
Mark Siddorn
Samuel Tassell

Open Bionics – Low-Cost Robotic Hand
Team
Joel Gibbard (Captain)
Member:
Sammy Payne

Wristify – Cooling or Warming Refresh
Team
Matthew Smith (Captain)
Members:
Sam Shames
Megha Jain
David Cohen-Tanugi

Snowcookie – Skiing 6th Sense
Team
Martin Kawalski (Captain)
Members:
Zbigniew Nawrat
Piotr Lukasik
Ewa Waliczek

BabyGuard – Smart Healthcare
Team
Xiaoshan Huang (Captain)
Members:
Shuai Ye
Chen Guo

ProGlove – Production Tool
Team
Paul Günther (Captain)
Members:
Jonas Girardet
Thomas Kirchner
Alexander Grots

BLOCKS – Snapable Platform
Team
Serge Vasylechko (Captain)
Members:
Hakeem Javaid
Omer Al Fakir

 

Coolest World Map

This map was created by comic website Doghouse Diaries and highlights what each country leads the world in… very cool.

Australia has the most deadly animals, deadly shark attacks and highest rate of melanoma in the world… not so cool.

Coolest World Map

Here are some of the highlights:

Russia: Raspberries and nuclear warheads

Cameroon: Killer lakes

Mongolia: Velociraptor bones

US: Death by lawnmower

Mexico: Getting struck by lightning

South Africa: Ostriches

Finland: Coffee-drinking

Spain: Cocaine use

Canada: Maple syrup and asteroid impacts

New Zealand: Sheep and rugby

Malaysia: Caves

Greenland: Personal space

Ireland: Highest quality of life

Democratic Republic of Congo: Pygmy chimpanzees

Cambodia: Longest alphabet

India: Movies

South Pole: Emperor penguins

Sweden: Atheism

Japan: Robots

The map was based on articles from Wikipedia so may not be the most accurate, but it sure is amusing.

See full image here also featured on news.com.au

Coke uses technology to create this powerful campaign

I just found this fantastic new campaign from Coca-Cola. They have used technology is a way that brings together people in a really powerful way.

In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.

Putting the “FUN” back into theory

The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ to encourage people to properly dispose of litter and ‘The Speed Camera Lottery’

 

 

 

The theory is obviously a bit of fun and good marketing but it did have impressive results.  For example, the Speed Camera Lottery ‘game’ reduced the average speed of cars on that road by 22% and the piano stairs meant that 66% more people than normal took the stairs over the escalator.  This gamification of everyday things seems to ‘nudge’ people’s behaviour in profound and measurable ways.  This begs the question, how far can you nudge people and in what ways?

 

 

The Fun Theory: that “fun is the easiest way to change people’s behaviour for the better” seems to have some solid foundations and is becoming more widely accepted and made use of.  Gamification seems set to be a common feature in our lives and one that may make our lives much more fun.

 

ABC2 launches new ident.

 

ABC2 have recently launched a new ident directed by PictureDrift’s Brendan Cook and animation created by Mirage VFX.

The hummingbird was basis of the concept and you watch it transform from its natural state into a bright pink. The magic of this transformation happens after the bird eats from a pink flower. Their aim was to add to the already existing collection of idents and to represent the channel as youthful and a bit quirky. The pink and green colours used are based on the channel colours and is an interpretation on the channels tagline “Always Brighter”. It is colourful, cheery and fun to watch. ABC2  have created a great ident that captures the channels essence and beliefs.

Click to watch ident.

Yours “Always Brighter”,

Justine

 

Addicted to Pinterest

I admit it, I’m getting addicted to Pinterest. If you feel the same or, better, if you’re trying to take advantage from a marketing POV of people’s addiction to Pinterest, then you should check out this infographic that the guys at Flowtown recently put together.

 

Take the stairs!

On any normal day, due to complete laziness I would probably take the escalator. If you presented me with the opportunity to have ‘fun’ whilst climbing a set of stairs, I’d definitely consider it.

The Fun Project – Piano Staircase was an initiative of Volkswagen to see if by making the daily chore of climbing the stairs to be ‘fun’, would increase the number of people to actually use them. See the results here.

 

Yours in laziness,

Justine