Gruen Planet’s first episode airs tonight
The Gruen Transfer is my favourite show. Hands down. It’s required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I’m busting with excitement for Gruen Planet which airs tonight on ABC1 at 9pm. Over an eight-week season [...]
SmartClinics opens at Westfield Chermside on September 19
I’m impatient, work long hours and not loyal to any particular doctor – I guess I’m fitting right into the Gen-Y stereotype! But seriously, when I need a basic prescription or need some basic medical care I just want to pop in and out of the doctor’s as quickly as possible – and I’d think [...]
Sixty Years Strong
Tonight the Australian Institute of Management (AIM) is celebrating it’s sixtieth year for the Queensland and Northern Territory branches. AIM members from around Queensland and Northern Territory have been invited to come together to share how AIM has helped them work smarter and also discuss how the institute has grown into what it is today. [...]
Slash your advertising spend with Facebook ads and DSPs
When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility [...]
Can you really trust your Google search or Facebook feed?
When you “google” something you get the same results as everyone else don’t you? When you post something on Facebook, it has an equal chance of appearing in all of your friends’ news feed right? Wrong! You may not be aware of it, but developers, particularly those who develop social media sites and search engines, [...]
PR Disaster of the Year Winner: Vodafone!
Last year BP’s oil spill took the cake, but this year it’s looking like Vodafone is a clear front runner in the PR Disaster of the Year Award. Vodafone is quickly becoming one of the most hated brands with its embarrassing lack of coverage, voicemail & SMS delays, billing issues and poor customer service. Vodafone [...]
Design your own shoes with Shoes of Prey
When I signed up for a Small Budget Web Success Seminar with Interactive Minds I saw one of the speakers was Mike Knapp from Shoes of Prey. I thought ‘what a great name’ and got on the old google machine to find out who they were. What I discovered literally made my jaw drop (it [...]
Biggest PR disasters of 2010
As 2010 draws to a close I thought it might be time to remember those who’ve made our time at the hairdressers reading trashy mags just that little bit more exciting. So I started to do a little searching and came across this article on Mumbrella about the top 10 PR disasters of the year. [...]
The Social Network movie review
The Social Network is the story of the early days of Facebook and the egos, greed and rivalry that comes hand in hand with the billion-dollar idea. It’s based on real life events, but the people in the know claim it’s been ‘Hollywoodised’ to some degree … which has to be expected really. In case [...]
Australia’s eCommerce Boom
In the lead up to the festive season and all the retail sales goodness that comes along with it, it’s interesting to read the number of articles referring to Australia’s Ecommerce Boom. It’s no surprise to find that more and more Australians with access to high speed internet and debit cards are heading online in [...]
