Category Archives: Facebook

#epicwinning with ASOS Facebook competition

asos facebook competition

I won, I won, I won!!!! Can you tell that I’m super excited? It’s because I’ve won $300 worth of ASOS gear for free! In the words of one wise Charlie Sheen I think that makes me a “#biwinner”. “#epicwinning” indeed!

After I ‘liked’ ASOS on Facebook – one of the largest online fashion retailers which is based in the UK – I entered into their ‘Have one on us’ competition which sees one lucky buyer win their order for free. A winner is drawn every hour of the day, every day and you go into the draw to win your order’s worth of gift vouchers – lucky I had a big order then! They’ll send them to me via email within a week and I’ll have 300 clams to throw at some sweet British threads. ASOS have a serious good range, from super cheap to super designer and expensive, I love it!

Just another reason why I love Facebook! Small giveaways go a long way to keep your customers happy – and keep them coming back!

Sorry my life is so bitchin’ guys – I win here, I win there – ok enough Charlie Sheen quotes!

Yours in #epicwinning,

TQ launches Million Dollar Memo campaign to the world

Businesses around the world will go head to head for a $1 million Queensland travel package in Tourism Queensland’s latest global marketing campaign. Companies and workplaces around the globe would vie for the opportunity to win a luxury Queensland reward as part of the Million Dollar Memo campaign.

On Friday 18 March, domestic and international businesses were issued with a global challenge, in the form of a memo, to compete in the promotion and secure five-star and adventure travel experiences at a range of leading Queensland destinations including the Tropical North, the Whitsundays and the Gold and Sunshine Coasts.

The Million Dollar Memo challenge to businesses is simple, go to the website,, to tell why your workplace deserves to win $1 million worth of unique travel experiences right here in beautiful Queensland.

Entrants need to create an entertaining 60 second video that shows what makes their company great – and why they think Queensland is the ultimate reward for their staff.

The four-year global campaign, valued at $6.9 million, follows the Best Job in the World promotion and aims to position Queensland as one of the world’s leading destinations for the lucrative travel incentive market.

It doesn’t matter if you have 3000 employees or just three the Million Dollar Memo applies to companies and workplaces throughout Australia and around the world.

The Million Dollar Memo is open to anyone from any organisation, company, business or workplace in any country and will run from 18 March until 1 May.

The competition will consist of three phases; a Top 50 short-list, a Final 20 list and an Incentive Challenge which will see a representative of the final 20 companies travel to Queensland to compete in an Incentive Challenge to be held in unique locations throughout the State from August 23.

For more information, to download the memo and submit entries go to

Yours in Queensland campaigns,


Equal out the St Paddy’s Day Boozefest with ReelFit!

ReelFit - Irish dancing fun and fitness

Fee diddly dee potatoes! It’s March 17 and St Paddy’s Day and I’m excited! The one day of the year where we celebrate all things Irish – drinking, drinking and well… drinking!

But this St Paddy’s Day you can enjoy a night of drinking AND dancing (which might help equal out the drinking) at the launch of ReelFit – the NEW Irish dance-fitness program for adults touted to outshine zumba. The launch, which will showcase some of the region’s best Irish dancers, will start at 7.30pm this Saturday (March 19) at the Redcliffe RSL and there will be three double passes to the opening night of Riverdance – The Farewell Tour up for grabs.

Tickets to the launch $12.50 for adults, $7.50 for children or $35 a family will be sold at the door.

ReelFit, which blends the best of Irish dancing with core strength and fitness exercises, was developed by founder of local Irish dancing school Scoil Ard Rince, Breeda Peirce.

She said ReelFit would help participants increase their stamina and tone up their legs and abs.

“ReelFit makes exercising fun … you don’t even realise you’re getting a workout because you’re too busy concentrating on the steps, there’s no exercise class like it,’’ she said.

“If you’ve watched the amazing athleticism of the dancers in Riverdance and wished you could be like that, then sign up.’’

Ms Peirce said newcomers need not worry about ReelFit being too difficult.

“We make it very easy starting with basics and building up to the more complex steps later on,’’ she said.

ReelFit classes, which cost $10 a class, will run on Wednesday nights from 7.30-8.30pm, starting on March 23, at Level 2, 7/34 Baynes St, Margate. Bulimba and Sunshine Coast classes coming soon.

For more information about ReelFit visit or ‘Like” them on Facebook for your chance to WIN a double pass to Riverdance:

View the article in the Redcliffe & Bayside Herald or see the event on Our Brisbane.

Yours in drinking and dancing,

Ben & Jerry’s social media catapult into the Australian market

Social Media is a buzzing with activity stemming from Ben & Jerry’s latest social media campaign. Remember how our team won a truck load of ice cream last year, well I have asked  Rhys Furner, a Digital Marketing Consultant for Reload Media, Brio Group’s digital SEO partner to tell us about their lastest campaign.

If you haven’t tasted the delicious chunks and swirls of Ben & Jerry’s ice-cream, then I order you to try it now! But what’s even more impressive about B & J’s is their guerrilla social media marketing strategy they have employed with their recent entrance into the Australian market.

Ben & Jerry’s had the unenviable task of breaking into the Australian ice cream and dessert vertical against such industry stalwarts as Baskin Robbins, Cold Rock, Sara Lee, Streets and Peters. The main goal of the current campaign appears to have been to introduce as many Australians as possible to the decadent new range of premium ice cream flavours that is now available in Australia through Ben & Jerry’s.

Top of mind brand awareness was always going to be one of B & J’s primary marketing objectives in any introductory campaign, but it’s the way the company has gone about this which has really started to create some buzz both online and offline.

Introducing the Ben & Jerry’s Flavour Election – a Facebook competition where 8 finalists (who have each been assigned a different Ben & Jerry’s ice-cream flavour) campaign to gain the most ‘likes’ for their delegated flavour.

The winner receives a trip to any Ben and Jerry’s Scoop Shop in the world and the voters go in the running to win a year’s supply of Ben and Jerry’s ice cream! (Quite literally a win-win situation.)

…And guess what? I, Rhys Furner, am one of the 8 flavour campaigners!


As a digital marketing consultant taking part in such a boundary pushing and innovative social media campaign, I am really starting to see the benefits of utilising the power and enthusiasm of passionate brand advocates through creative and tactical crowd sourcing.

Ben & Jerry’s know that their target market is 18 – 35s. They rely on product ambassadors to spread the word about their crazy-delicious ice cream flavours. So what better medium to harness this brand loyalty then social media?

Overall, in just two weeks, the 8 Flavour Campaigners for Ben & Jerry’s have managed to get around 4,000 Facebook ‘Likes’ for their flavours. They have also gained thousands of ‘likes’ for the Ben & Jerry’s Australia Facebook page.

What a way to cause a stir! It just goes to show the power of social media and its ability to push your brand to new levels. All you need is a great concept and the ability to implement it through utilising companies like Brio Group and Reload Media!

And now for the plug!

Picture this…

Caramel ice cream, swirls of golden caramel, plus a helping of chocolate-covered buttery-soft pieces of caramel. It’s enough to keep any voter cool, calm and caramelated!

Vote for Triple Caramel Chunk today and help send me around the world!

Thanks Rhys, we wish you all the best in the competition.

Yours in tasty social media campaigns,


Girls, spend the night at IKEA!

IKEA is a furniture and design marvel. Everything in IKEA screams to me: “Buy me! I am amazing! I am cheap! I look great! You need me!”. I love IKEA like I love chocolate. It’s an addiction. And I know I am not alone when it comes to IKEA love.

So, if you’re an IKEA lover like me, are female (sorry boys!) and live in Brisbane, Sydney and Melbourne, then you may be excited about IKEA’s latest Facebook competition: Spend the Night at IKEA.

Spend the night with friends, fun and whole lot of furniture. You and a friend could win the chance to be part of a girls-only sleepover in your local IKEA store!

For the first time ever in Australia, on Friday March 25th in Sydney and Saturday 26th March in Brisbane and Melbourne, flatpack fans are invited to spend the night in their local IKEA store and enjoy a night of chick flicks, pampering and waiter service from handsome men.

I don’t know about the rest of you, but I remember watching a movie in primary school about a group of school kids accidentally locked in a department store and the shenanigans they got up to during the night. Ever since then I have had a desire to be locked inside a store and be left to my own devices. This IKEA competition reminds me of that movie!

If you like the idea of being locked inside an IKEA store with either furniture, handsome men or both, and want to enter the competition (or see a great marketing example run through the social networking site), visit IKEA’s Australian Facebook page.

Good luck!

Yours in IKEA promotions,


Green Earth Day to help plant the seeds for change

Green Earth Day (the brainchild of Leigh-Chantelle Koch) will delight Brisbane greenies this Saturday 12 March at a new venue: Albion Peace Centre, 102 McDonald Road, Windsor, Brisbane. This free, family orientated, community event aims to stimulate awareness by bringing environmental, green, health and lifestyle, cruelty-free, recycling and sustainable issues into the public eye.

Green Earth Day could not be possible without the passionate volunteers of the Green Earth Group (founded by Leigh-Chantelle Koch). It’s a team of like-minded individuals who have come together to make a much needed platform to provide education and encouragement to the community. This helps to plant the seeds of change needed to ensure that we’re protecting the health and integrity of our environment for future generations.

This diverse festival is focused firmly on family and includes everything you need for a great day out such as stalls, food, speakers, live music and entertainment, video zone, as well as short film, art and fashion competitions and an action-packed kids’ zone. There’s yoga for kids with the Australian School of Meditation and Yoga, face painting, bubble blowing, games, storytelling and kids gardening. What better way to make a change than by reaching out to the young generation to engrain their belief structure at an early age.

Despite the lack of sponsors & contributions due to the recent Brisbane floods, Leigh-Chantelle’s dream has not been quashed. “The time has come for everyone to step up and take responsibility for our actions. With the devastation that Queensland, Australia and other countries are experiencing, we are being called to action, to work together to create the changes that our universe is crying out for,” Leigh-Chantelle said.

The passion, commitment and dedication one person has, when combined with other likeminded people is, according to Leigh-Chantelle, what makes the magic really happen.

“My goal is to encourage people from all backgrounds to be involved in a positive way to help our environment,” she said.

“People see that Green Earth Group is coming from a sincere and positive place and want to get involved from the grassroots up in helping us enact the positive changes that are needed in our society. We have had an overwhelming response from people young and old who want to be involved.

“Every single person involved with Green Earth Day volunteers their time, energies and skills to our yearly environmental event.”

Come along this Saturday for a day of fun and learn how you can help to save our earth.

See for more information and find them on Facebook, YouTube and Twitter.

Yours for the Environment,
Amber van Sloten

Design your own shoes with Shoes of Prey

When I signed up for a Small Budget Web Success Seminar with Interactive Minds I saw one of the speakers was Mike Knapp from Shoes of Prey. I thought ‘what a great name’ and got on the old google machine to find out who they were.

What I discovered literally made my jaw drop (it actually slackened and filled up with drool) – here was a site where you could completely design your own pair of beautiful shoes (that are in line with this season’s trends) and have them delivered to your doorstep. You can choose the height of your heel (or go for a pair of super comfy flats), add embellishments like bows, buckles and flowers and even choose ankle boots and gladiators. I was so excited I ran into the other office and blurted out a few words…site. design. shoes. awesome. that’s about all I could manage! I LOVE the idea of designing my own show – yeah they’re expensive but I can get exactly what I want and make a shoe that wouldn’t even exist in the retail space.

Anyway what I learned from the seminar was how Shoes of Prey managed to gain a bit of publicity through blogger Blair Fowler aka JuicyStar07 who made this videoblog (or videolog – I think that’s what the kids are calling them these days) which gave Shoes of Prey a boost of 670,000 hits. Pretty impressive that a 16 year old can have that much influence! Well I hope that was educational!

Yours in delicious shoes,