Category Archives: Enviroment

Origin Energy Sustainability Drive Campaign

Origin Energy Sustainable Drive

Early last year Origin Energy released a campaign called – Sustainability Drive Campaign.

The reasons for the campaign were simple; with the growing demand for energy, climate change became an issue and Australians started noticing their energy bills begin to rise.

People started to notice who their energy provider was and what they were offering. If they didn’t like what they saw, they began to shop around.

Origin Energy was already Australia’s leading ‘green’ energy provider, and they wanted to keep this lead on the other service providers. They needed to continue to ensure their customers that they could keep up with the growing energy demand, remain as green as possible and still be affordable.

So, they launched the Sustainability Drive. It was a national competition involving 80 homes in 4 streets across Australia and the aim was to encourage them to become more energy efficient, in order to reduce their energy bills, as well as share in up to $1M worth of sustainable technology.

All they had to do to be in the running was to get together with up to 20 of their neighbours and explain why they would all like to win. They could use text, images and video to push their reasons.

Origin communicated well online and they reached the masses. 8,950 individual streets entered and the competition received 45,000 nominations.

As we know, social media is proving daily to be a powerful tool. It can be beneficial to anyone’s business, no matter the size and industry. If you are smart and think about what gets people excited and involved, and how that can then relate to your business and product, the results, as seen above can be pretty amazing.

Origin Energy are obviously a large organisation with what I am assuming is a pretty great marketing budget. You don’t need to run a campaign at the same scale as they did. Get stuck into social media, make your customers do the work for you by talking about you via their social networks. If all you have to do to get people involved and happy to talk about your services and products is to give away something that is already in your  product offering, then that sounds like a good idea to me.

 

Yours with loads of energy,

Justine

 

 

Matisse ‘Up Late’

Up late is back at GOMA with the current Matisse: Drawing Life exhibit, running from 20 January-2 March 2012 on Fridays 5.30-10pm.

With an exciting line-up planned….

This Friday 3 February 8.30pm Tyrone Noonan (AUS/USA) – originally from Brisbane :)
10 February Brous (AUS)
17 February Jason Lytle (USA)
24 February Halfway (AUS)
2 March Bonnie ‘Prince’ Billy (USA) – Tickets selling fast!!!

Catch up with friends for a drink and a bite to eat, check out the extensive Matisse exhibit, experience ‘The Drawing Room’ come to life and enjoy the sweet sounds of live acoustic music performances.

Want to read more on Matisse, check out Angie’s blog >

So yr dilemma is you’re spoilt for choice, Which night will you go? I’ve locked in this Friday, so might see you there!

Yours on the Brisbane Nightlife,
Amber van Sloten

What has happened to our Communication?

Wow, I’ve just watched a fascinating TED Talk with the Brio Group Team this morning that really makes you think about what has happened with the backward evolution of our human interaction, communication and lack of personal contact.

Sherry Turkle, author of ‘Alone Together’, explains how todays generation of teenagers have been brought up competing with mobile phones from an early age. She gives examples of that feeling when you get picked up at school and you have that connection with your parent with instant eye contact at first sight and you feel like you’re everything in the world to them. Now all too often kids are greeted by their parents on their mobiles.

Parents have taken multi-tasking to an extreme which is affecting the kids of today. Another example Sherry shares is how a mum is reading a bedtime book in one hand and in the other hand checking her mobile. So multi-tasking has lead to multi-lifing.

We’ve all become so accustomed to instant gratification that we’ve dumbed down our communication online to get quicker responses and in turn less thought is required from all parties.

Even I admit that I prefer emails to phone calls as I’ve become so quick with them at work and I find it effective to keep the paper trail if I need to refer back to it. But not using the phone is almost impossible for me as a Studio Manager / Design Account Manager, not only is that bad customer service but that strong relationship gets lost and watered down.

I have overtime worked out a method that best suits my heavy workload and that is batching my work in zones; so I can be my bubbly happy self on the phone and on the other end of the scale I can zone out and do the serious stuff that also keeps my clients happy like quoting, research and invoicing.

I found Sherry’s talk pretty deep but also very true! Watch this TED Talk and let me know your thoughts and share what you’ve taken from it.

Are you going to become aware of your behaviour and possible change it for the next generation?

Yours in Communication,
Amber van Sloten

Take your advertising to your customers

 

Creative thinking needs to be the driving force behind advertising in today’s market. I believe there is a growing trend especially with online advertising to go to where your customers are and engage with them there,  instead of trying to bring your customers to you.

This is a compelling campaign that was run by Tesco in South Korea. It is a fantastic example of where I see innovative thinking taking place to engage with people using communication based technology.  Using images of grocery shelves complete with price and QR Code, shoppers can purchase groceries on their way home from the train station that is then delivered to their door.  I love it.

Yours in innovative thinking,

Belinda

50 Awesome Upcycled Accessories

I came across a great range of upcycled accessories, and just had to share!

One man’s trash is said to be another’s treasure, and this couldn’t be more true with all of the emerging artists tapping into the creation of upcycled accessories. From Stunning Soda Can Jewelry to Garbage Necklaces. Check out all of the range here.

Yours in upcycling,
Tanya.

Star trails light up the night sky

star trail 1

 

You may think photography is easy, but think again or better yet ask Lincoln Harrison about the hours and adventure spent creating these spectacular photographs. These beautiful swirls of star trails charting the sky are the product of hour after hour of painstaking night-time shooting in freezing conditions, sunset to sunrise. Some shots were taken over a period of up to 15 hours, at the scenic Lake Eppalock, near Bendigo.

Lincoln is relatively new to photography, having only just brought his first camera in 2010 to take photos of clothes for eBay. He wasn’t planning on taking on photography as a hobby, but his passion was ignited and a week later he had around eight lenses and all the goodies. He now focuses on landscape photography of stunning natural settings, as well as his star trails.

The process of taking these beautiful pictures already feels like an intense amount of work, but you then have to throw the post production into the final product and that can take Lincoln up to the same amount of time. To give you a sense of the time and effort that goes into these photographs take for example the above image. This star trail involves 12 hours of shooting every 60 seconds, resulting in the compilation of 720 images in Photoshop to create the trail.

You can check out more of Lincolns work here.

When I look at these amazing pieces of art they feel to me like Vincent van Goghs ‘Starry Night’ brought to life. What do you think of Lincolns photos?

 

star trail 2

star trail 3

Yours in photography
Dawn

Spare Ticket announced as AMI National Finalist

Ok shameless plug warning! We’re super excited to see our client Spare Ticket announced as a National Finalist for the Australian Marketing Institute’s Awards for Marketing Excellence in the ‘New Brand’ category. We’re up against some ‘stiff’ competition: Warnie’s underwear brand SpinnersSimplot’s Quorn and Queensland winner Mater Mother’s Private Redland; so fingers crossed!

The awards are a part of the AMI’s two day conference, Focus on the Future, held at the Hilton Sydney from October 19-20. The conference will showcase a number of high profile speakers from Microsoft, Commonwealth Bank, Spreets, Telstra and Nestle, to name a few, bringing together some of the world’s greatest marketing minds.

Will you be going?

Yours in marketing coolness,
Janet

Turning trash into art

One Beach Poster

In a very fitting promotion for a film about creative people who support clean and sustainable beaches, American ad agency BBDO SF, along with Barefoot Wine and the Surfrider Foundation, developed this inspiring and eye-catching billboard poster. As you will see from the video posted this mammoth piece of art was constructed using around 18,000 pieces of beach trash, collected from around the Southern California Coasts. The project took four local artists four days of careful selection, positioning and adhesion to create this brilliant display.

The colourful artwork not only successfully promotes Barefoot’s new film ‘One Beach,’ but also sends a clear message to viewers that litter belongs in the garbage and not the beach.

 

 

You can also check out the movie Barefoot Facebook page.

 

Yours in inspiring design

Dawn

Chit chat worth listening to

Pecha Kucha visited the Brisbane Powerhouse again last night, with 11 speakers presenting loads of neat ideas. For those not familiar with Pecha Kucha, it is an event where designers, artists, architects, or other creative people are given 20 seconds per slide to present 20 slides on their designs, thoughts or ideas. Each speaker gets 6 minutes 40 seconds of fame.

There were quite a few thought-provoking ideas that came out of last night’s event (Volume 24) but one speaker that I particularly enjoyed was Yen Trinh. It became apparent that Yen’s name is very fitting, as she has a yearning and passion for improving society. Her presentation ’20 wishes for Brisbane’ listed  20 awesome ideas for ways we could improve Brisbane based on her previous experiences in other countries.

Some of my personal favourites were:

  • City-wide putt putt golf: the course exists all around the city on streets and laneways, and each hole is designed by a different person/group.
  • Pop-up drive-in movie theatres: drive-in movies that pop up in suburban shopping centre carparks, where the space goes to waste at night time.
  • Cooler street furniture: including hammocks, recliner chairs and movable furniture.
  • Someone like Candy Chang: whose projects include the very cool ‘I wish this was‘ sticker.
  • Front yard cafes and friendlier neighbourhoods: Suburban Grind is a community building project travelling around Brisbane, setting up in people’s garages and serving free cafe style coffee in an effort to bring neighbours together.

Very cool! Can’t wait to see some of these projects up and running!

What would you like to see in Brisbane? What existing space would you redesign?

Yours in creative ideas,

Anya

The Orangutan Saviour

Willie Smits, a conservationist who has devoted his life to the orangutan, gave a powerful TED Talk where he describes his work restoring the rainforest and saves the lives of countless orangutans.

He expresses the horrific ecological barbarity resulting from the palm oil and timber industries as a result of greed. It’s saddening to hear of the human race brutally killing or selling orangutans – sentient beings who share approximately 97.8% of our DNA.

It’s great there are still people out there fighting to save orangutans from near extinction.

You too can make a difference – yes you can adopt an orangutan! :) There are other ways to help by choosing not to buy products with palm oil as an ingredient and choosing recycled papers when you print.

Willie Smits truly is a hero. Take the time to listen to his TED Talk so you can open your mind to what’s going on out there.

Yours in Conservation,
Amber van Sloten