Take your advertising to your customers
Creative thinking needs to be the driving force behind advertising in today’s market. I believe there is a growing trend especially with online advertising to go to where your customers are and engage with them there, instead of trying to bring your customers to you. This is a compelling campaign that was run by [...]
The Future according to Mike Walsh
Mike Walsh, author of ‘Futuretainment’, presented at a recent AIMIA Brisbane event: “Yesterday the world changed. Now it is your turn” which I attended. For the one-hour session I felt Mike covered a lot of ground, but not once did I feel “overwhelmed” by the information being given to us. Working in an industry focused [...]
The Future without Steve Jobs
Steve Jobs was an amazing ‘creator‘, he consistently managed to innovate and I believe he has changed the way we consume music, has changed our expectations around how computers and mobile phones should operate and has given us products that we didn’t even know we needed (iPad). Can we imagine a future without the input [...]
Gruen Planet’s first episode airs tonight
The Gruen Transfer is my favourite show. Hands down. It’s required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I’m busting with excitement for Gruen Planet which airs tonight on ABC1 at 9pm. Over an eight-week season [...]
SmartClinics opens at Westfield Chermside on September 19
I’m impatient, work long hours and not loyal to any particular doctor – I guess I’m fitting right into the Gen-Y stereotype! But seriously, when I need a basic prescription or need some basic medical care I just want to pop in and out of the doctor’s as quickly as possible – and I’d think [...]
Steve Jobs – Resigns In Peace
Well a new day of international mourning was created this week with the announcement that Steve Jobs has resigned as Apple CEO. To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, [...]
Social Media for Good & Evil
It was the widespread availability of social media – namely Facebook & Twitter – which enabled the coordination of the recent London riots. It was also the Blackberry which made it difficult for Police to uncover the crimes as the Blackberry’s instant messaging is not easily encrypted. The majority of British youth prefer the Blackberry [...]
Rebecca MacKinnon – Let’s Take back the Internet
In this powerful talk from TEDGlobal, Rebecca MacKinnon describes the expanding struggle for freedom and control in cyberspace, and asks: How do we design the next phase of the Internet with accountability and freedom at its core, rather than control? She believes the internet is headed for a “Magna Carta” moment when citizens around the [...]
Sixty Years Strong
Tonight the Australian Institute of Management (AIM) is celebrating it’s sixtieth year for the Queensland and Northern Territory branches. AIM members from around Queensland and Northern Territory have been invited to come together to share how AIM has helped them work smarter and also discuss how the institute has grown into what it is today. [...]
The History of F-commerce
F-Commerce is the term given to the rise of transactions of various types across the Facebook network. The trend began in 2007 when Facebook released their Virtual Gift Store. The Gift Store processed approximately 15 million transactions prior to August 2010, when it was shut down by the social giant. Now, Facebook stores and advertising [...]