Sacred Grounds is good
The new campaign for Sacred Grounds Organic Fairtrade coffee uses creative copywriting and beautiful typography.
Cut
Recent findings from a number of large scale studies of consumers and their habits suggest that less choice equals more sales. Interestingly, secondary conclusions for this hypothesis suggest that less choice converted to quicker decision processing and therefore greater sale conversion. Could these findings be due to the time poor nature of consumer habits or [...]
The power of Apple iBooks
Imagine a classroom where all the books are located on the one device and reading them is a total interactive experience. We have come so far with technology in the last 10 years. Feeling a little old, I remember back to the days when I had to cart text books around, reading and then writing [...]
Gentlemint – Pinterest for Men only
I’ve been using Pinterest now for only a few weeks and it has become yet another procrastination tool that I have become addicted to! If you haven’t seen Pinterest, check it out at www.pinterest.com or better still you can follow my boards @ http://pinterest.com/paul_vb/ BUT now I have found a second version of Pinterest called Gentlemint [...]
Christmas Stress Relief
It’s called the silly season for a reason, right? How many times have you been pushed out of the way at the shops this year for some other greedy person to get to the bargains (which you didn’t even want anyway!)? Is all the stress of thinking about the family getting together on Christmas day [...]
Google in the future
Google has evolved constantly since its inception and is going to continue to provide answers to more and more complex questions.
App Love: A Local’s Guide
A Local’s Guide is a stroke of design genius from Map Magazine I’m a huge fan of the magazine from the content to their design and this local’s guide to Brisbane in app form is no exception. Map describe the app as hundreds of random curated suggestions by locals for the best experiences in [...]
Get Organised Online… Evernote
Do you have a scrap book filled with clippings, loose pieces of paper and not really have any idea of where anything is? Or know that you kept ‘that’ clipping for some reason but have no idea where you put it, but it’s in a ‘safe place’. You’re not alone! But I recently started using [...]
Take your advertising to your customers
Creative thinking needs to be the driving force behind advertising in today’s market. I believe there is a growing trend especially with online advertising to go to where your customers are and engage with them there, instead of trying to bring your customers to you. This is a compelling campaign that was run by [...]
The Future according to Mike Walsh
Mike Walsh, author of ‘Futuretainment’, presented at a recent AIMIA Brisbane event: “Yesterday the world changed. Now it is your turn” which I attended. For the one-hour session I felt Mike covered a lot of ground, but not once did I feel “overwhelmed” by the information being given to us. Working in an industry focused [...]