Category Archives: Design

Make It Wearable challenge by Intel

The MAKE IT WEARABLE challenge was started by Intel earlier this year with the aim to support the evolution of wearable devices.

Among all the submissions that they have received, 40 were picked as semi finalists in July this  year. By mid August, these semi finalists were whittled down to a final 10 entrants, including concepts for wearable cameras, low cost bionics and a bionic mattress.

The finalist will be pitching their Ideas on front of a panel of judges on November 2, 2014 and the winner will be announced on November 11, 2014.

Make it Wearable is a part of The Creators Project, an initiative that encourages and fosters creative expression, pushing the boundaries of design and technology to find new and innovative opportunities for how and why we use tech in the future.

Yours in Wearable Technology,
Brio Team


BABYBE – Emotional Prosthetics
Raphael PM Lang (Captain)
Camilo Anabalon

First V1sion – Player Perspective
Jose Ildefonso (Captian)
Angeliki Terezaki
Roger Antunez
Anastasia Pistofidou

Nixie – Flyable & Wearable Camera
Christoph Kohstall (Captain)
Jelena Jovanovic
Michael Niedermayr

vumbl – Sports and Activity Necklace
Tom Shrive (Captain)
James Price
Mark Siddorn
Samuel Tassell

Open Bionics – Low-Cost Robotic Hand
Joel Gibbard (Captain)
Sammy Payne

Wristify – Cooling or Warming Refresh
Matthew Smith (Captain)
Sam Shames
Megha Jain
David Cohen-Tanugi

Snowcookie – Skiing 6th Sense
Martin Kawalski (Captain)
Zbigniew Nawrat
Piotr Lukasik
Ewa Waliczek

BabyGuard – Smart Healthcare
Xiaoshan Huang (Captain)
Shuai Ye
Chen Guo

ProGlove – Production Tool
Paul Günther (Captain)
Jonas Girardet
Thomas Kirchner
Alexander Grots

BLOCKS – Snapable Platform
Serge Vasylechko (Captain)
Hakeem Javaid
Omer Al Fakir


The art of automobile design


The Design Institute of Australia is proud to announce their endorsement of the 2013 Fiat Nationals. The event hosted by the Queensland FIAT car club – a Non for profit organisation, providing the opportunity to come and enjoy an extensive collection of beautifully design cars – racing or not.

The FIAT nationals will be held on the weekend of the 18-20th of January 2013, drawing Fiat Car Club members, automotive design enthusiasts, and racing devotees from the Asia Pacific to gather in Ipswich, Queensland. The weekend encompasses a variety of competitive and social events that will include a timed sprint at Queensland Raceway, Autokhana, a Show’n’Shine, participation of by other car clubs such as Alfa Romeo, as well as  a Presentation Dinner. In 2013 the fiat nationals incorporates the 50th running of the Fiat of Italy Cup, the cup which came from Italy & the European racing of the 20′s.

The level of design in the Fiats leads you to want to know more about its design goodness, and FIAT design is good – real good. The FIAT group has for 100 years (since 1899) been one of the most passionate / design / art led automobile companies of them all.

Through iconic automotive designers like Pininfarina & Bertone we were brought many notable car designs for companies such as Ferrari, Maserati, fiat, Alfa Romeo and others. FIAT in particular, allowed the car designers the freedom to design on a blank canvas which is unmatched in the world. Because of the dedication to design the flow-on effect was that Pininfarina & Bertone would play a huge role in inspiring many generations to pursue automotive design as a profession.

Jared Fossey, DIA board member is one of those professionals. ‘A love of looking and drawing cars throughout my childhood is what made me become the industrial designer I am today”. Great automotive design is often something that you only appreciate as you compare it with not-so-great design. Car designs are such a crucial part of society.  They underpin (in a lot of cases) the natural resources we user, the urban & suburban places we live at, the different things we purchase and courier, let alone setting a mood or making us feel a certain way.

Currently the car design industry is going through a huge transformation of ethics and changes in leadership. Whether they are designing a new electric model or one which overall consumes less, automotive designers are charged worldwide with improvements through all components of a car said Fossey. Social expectations are largely what inspire automotive designers to generate better designs for the future and FIAT cars are an example of a social response dubbed as the original city car and the Italians people car.

The level of design in FIATS generally exceeds Interior & exterior & performance expectations. At the centre point of the 2013 Nationals and alongside the cars themselves, a vast collection of automotive design, graphics design & memorabilia will be on display at the DIA lounge. The DIA lounge will welcome people and children to experience first hand what industrial car design could be like as a profession with activities and enthusiasts to share their passion for FIATS.

When you discover good automotive design of FIATS you wish you could shake the hand of the designer. To attend the 2013 FIAT nationals and see some seriously good specimens of automotive design register at and see you at the DIA lounge.

Yours in automobile design,

Marina Kozul

ABC2 launches new ident.


ABC2 have recently launched a new ident directed by PictureDrift’s Brendan Cook and animation created by Mirage VFX.

The hummingbird was basis of the concept and you watch it transform from its natural state into a bright pink. The magic of this transformation happens after the bird eats from a pink flower. Their aim was to add to the already existing collection of idents and to represent the channel as youthful and a bit quirky. The pink and green colours used are based on the channel colours and is an interpretation on the channels tagline “Always Brighter”. It is colourful, cheery and fun to watch. ABC2  have created a great ident that captures the channels essence and beliefs.

Click to watch ident.

Yours “Always Brighter”,



You’ve been seen

The images below show a really creative idea of giving the young people of Lebanon what they want. What first appears as advertising for sunglasses, is actually more complex.

A current trend in Lebanon is that young people want to be seen, so to speak, when they go out. They want to be noticed, they want attention and a nightclub called Riviera Privé in Beirut, has given them exactly what they want, while successfully setting themselves up as one of the hottest places in town, to be ‘seen’.

These are massive vinyl stickers placed in the bathrooms of Beirut’s trendy spots to draw attention to Riviera Privé. It is an exclusive beach, pool and bar and lounge area in one of Lebanon’s most famous hotels, the Riviera Hotel.

Bathroom AdvertisingBathroom Advertising 2Bathroom Advertising 3

This is a great example of doing something different and creative to grab peoples attention and get them talking. What do you think?

Yours in advertising,

Emerging local artists

The IMA: Institute of Modern Art is inviting artists who are 6 years out of art school, who have not yet exhibited at IMA and who were born or are living in Queensland to submit their portfolios to be considered for showcasing at the 2012 Fresh Cut exhibit at the IMA. All you need to do is submit your portfolio by 28 March via:
• email []
• post [IMA, PO Box 2176, Fortitude Valley BC QLD 4006]
• or drop it off at the IMA office [420 Brunswick Street, Fortitude Valley BC QLD 4006]
Note: They will not be returned.

This annual exhibition has been running since 1997 and is a great platform for emerging artists to mingle and share their work and views.

Are you ready to put yourself out there? Hurry as you only have 7 days to enter!

Yours with Art Exhibitions,
Amber van Sloten


Well designers, it’s that time of year again! Have you got your tickets for Semi-Permanent yet?

Semi-Permanent is a world leading design conference that to date has hosted 29 events in 9 cities, covering 5 countries, with over 200 speakers and 50,000 attendees. In 2012, Semi-Permanent celebrates ten years of events – that’s a decade full of stories and wisdom from industry idols.

The event covers all disciplines of design, including graphic design, film, fine art, illustration, web design, interaction design, photography, visual effects, animation, graffiti, motion graphics, stop motion, and architecture, and much more.

Find out more here.

Yours in keeping up-to-date,

Keeping it Simple

M Savers New Brand

While browsing the web last week I cam across this simple, yet effective design for one of the UK’s largest food retailers Morrisons. It’s proof that sometimes less is more, and is super eye-catching.

These awesome packaging examples are for the retails entry level ‘value’ range and is part of their strategic overhaul of their own-brand offering. The line has been renamed ‘M Savers’ to reflect its consumer benefit and is positioned on the label in charcoal grey, while each product has it’s own hand-crafted product illustration in a range of bright colours.

What I love about this redesign is how simple and stunning it is. Maybe it’s the designer in me, but I for one would stop and take notice of these products. It’s successful for the fact that you get the feeling it is for a ‘own brand’ product, but without the somewhat utilitarian template design we see from other retailers. Only black ink and a single vibrant color are used to decorate the label of each product in the line, but there is nothing boring about the look of these bottles, cans, jars, jugs and bags that might suggest they are inexpensive buys. The new design has a certain charm to it, with it’s handcrafted, quirky and unique look.

The designers of these labels mentioned the fact that they’d like people to raise a little smile when they see these designs. I’m happy to report they made me smile, and ask if you did too?

Yours in simple branding,

Let’s adopt iPup

This is a unique and convenient case that delivers two solutions in one. It not only offers excellent protection for your iPhone 4/4S, but also can hold your credit cards/receipts.

An anti-scratch cover, it is made using UV-coated PET film to protect the magnetic strip on credit and debit cards to ensure that they last as long as the case does. In addition to the dog design, there are seven others including a duck, rabbit and parrot. People will receive one at random when it is ordered.

Find out more here.

Yours in making life easier,