Emerging local artists
The IMA: Institute of Modern Art is inviting artists who are 6 years out of art school, who have not yet exhibited at IMA and who were born or are living in Queensland to submit their portfolios to be considered for showcasing at the 2012 Fresh Cut exhibit at the IMA. All you need to [...]
Hey Big Nose!
A great campaign for a product not normally associated with clever marketing, functional yes, clever no … An air conditioning company in Argentina ran a campaign offering discounts on their products to people with big noses, arguing that the big noses needed the filtered air the most. Put your snozz in the instore display, if [...]
Spare Ticket announced as AMI National Finalist
Ok shameless plug warning! We’re super excited to see our client Spare Ticket announced as a National Finalist for the Australian Marketing Institute’s Awards for Marketing Excellence in the ‘New Brand’ category. We’re up against some ‘stiff’ competition: Warnie’s underwear brand Spinners; Simplot’s Quorn and Queensland winner Mater Mother’s Private Redland; so fingers crossed! The awards are [...]
A universal logo for Human Rights – the winner unveiled
From over 15,000 submission from more than 190 countries, people have chosen a winner, Serbian designer Predrag Stakic. The first ever logo for Human Rights, is an open source product, free to be used by everyone, everywhere – for the purpose of promoting and protecting Human Rights. As citizens around the world protest and make sacrifices for the ideals, they [...]
Gamification: How Games are Transforming Marketing
Gamificiation: introducing the new buzz word for a marketing direction that takes cues from games. Gamification in its basic form is introducing the mechanics of games and combining them with technology to deliver a unique brand experience for the consumer. These ideas are starting to be used by savvy marketers as some of the traditional [...]
Made In Britain
Earlier this year a national competition amongst UK university design students was launched to create a logo which could be used as a standard marque to promote products manufactured in the UK. After receiving hundreds of entries, the winning design was by Cynthia Lee from Nottingham University. Original design. Design with updated typography. The 11 finalists [...]
Winners announced at Cannes Lions Festival
We’re all very excited about the Cannes Lions Festival which is currently in full swing. Shortlists and winners are being announced daily at the Cannes Lions website and diary entries from Aussie representatives at Cannes are being detailed at Campaign Brief. The festival describes itself as ‘the world’s only truly global meeting place for creative [...]
Design considerations
I chose this TED Talk to share with the Brio Group team this morning as I liked how Thomas Heatherwick’s London Architect firm considered their designs in a holistic approach. Not only did they consider the impact their designs have on the existing natural and built environment, but they also considered how it affects the [...]
Consumer reviews set to create valuable campaign content
Yes, I am one of those people who still like to read the newspaper. And it was through reading the newspaper that I learnt about this new website called We Like This. We Like This is a website that allows you to review products and services and write your opinions about them. Through writing your [...]
Come Together Brisbane TVC campaign
I really love the new Brisbane City Council’s “Come Together Brisbane” TV Advertising campaign. It’s fun, energetic and fresh and sends the message that its business as usual in Brisbane and this is the place to see and to have fun. I also love the Hungry Kids of Hungary and Ball Park Music’s rendition of [...]
