Category Archives: Community

Brisbane Festival 2011

We are just over a week away from the launch of the Brisbane Festival.

The three-week festival runs from 3 September till 24 September and offers some of the most interesting, inspiring and cutting edge art and entertainment the city, the country and the world has to offer. Experience and delight in the offerings to be had from dance, theatre, opera, classical music, visual arts, circus, sideshows and contemporary music. There’s surely something on to tempt the creative within.

This year is set to be a landmark year with the 2011 programme boasting four world premieres, five Australian premieres and eleven international productions. What more could the creative, art minded and everyone in Brisbane ask for, especially with an extensive range of both free and ticketed events.

The Festival’s opening extravaganza will set the city a light, with the famous and colourful fireworks display Riverfire, a not to be missed highlight on the Brisbane calendar. The light theme continues throughout the Festival with the introduction of an exciting new show, Santos City of Lights, the first laser light show of it’s kind in Australia.

To find out what’s on offer at this year’s Festival and to see a full programme, checkout

Yours in festivities

‘Anti-endorsement’ – the clever, new marketing tactic


It’s no secret that our world is full of product placement and celebrity endorsement. Brands pay big bucks to have their products interwoven into TV shows and movies and throw wads of cash at celebrities to wear their gear at public events.

Usually things go to plan and the celebrity is a great ambassador for the brand, but when trashy celebrities are seen to be endorsing un-authorised products (read: Jersey Shore), the brands can sometimes get a little cranky.

The new trend of ‘anti-endorsement’ might be a better (and much cheaper) strategy and is starting to rise.

Last year a rival fashion house allegedly sent Jersey Shore’s Nicole “Snooki” Polizzi some Gucci bags—in an effort to make Gucci look bad. Now Abercrombie & Fitch is purportedly pleading with Jersey Shore’s Mike “The Situation” Sorrentino not to wear its clothes. They’re even offering to pay him to back off as they’re worried about ‘significant damage to our image’.

Personally I think this is a genius PR strategy – it costs you next to nothing and gives you maximum impact. But what do you think? Is this a cheap shot?

Yours in PR,

Fred Hollows Foundation – A Year in Review

With Brio Group having just ‘smashed’ our team goal of donating the equivalent of 365 gifts of sight to the Fred Hollow Foundation we thought it would be a great way for us to cement this achievement by getting a run down on what the foundation has done over the last 12 months. So we invited Sue Larsen from the Fred Hollows Foundation to join our monday morning team meeting today to fill us in.

From my perspective it was really inspiring to see a Foundation that continues to grow and support the vision of one man who died almost 20 years ago.

Sue told us about her recent trip to Vietnam and The Foundations work over there that she experienced first hand. In Vietnam they preformed 14,147 cataract operations and 15,498 other sight saving or improving interventions.  It was a shock for me to realise that for many in third world countries hospitals mean the end of your life, meaning that you have to be so so sick to be taken to one and in most cases that person ends up dying. Sue was lucky enough to see a few operations taking place and could sit with an reassure the nervous family who for some had travelled for 4 days on foot to get there. Sue said she could see the family members in the waiting rooms with such fear on their faces thinking the worst. I guess it will take time for these new hospital facilities to be accepted as a place where ‘miracles’ can happen and not a place to be feared.

In 2010 The Foundation trained 12,961 medical and support staff, preformed 194,903 eye operations, took delivery of $3,475,629 dollars worth of equipment, did 1,310,226 eye screenings and constructed and renovated 41 medical facilities.

Sue said that The Foundation is active in around 18 countries. Thank you Fred Hollows Foundation we are so pleased to have been able to contribute in some small way to your amazing success in the last year.