Thinking outside the box
As we all know in branding and in life, first impressions count. Of course we all ask the question… “How we can do this?” Then in business you also have a lot of competition and it’s important to not only make a good first impression, but to also stand out from the crowd. While browsing [...]
The power of Apple iBooks
Imagine a classroom where all the books are located on the one device and reading them is a total interactive experience. We have come so far with technology in the last 10 years. Feeling a little old, I remember back to the days when I had to cart text books around, reading and then writing [...]
Gentlemint – Pinterest for Men only
I’ve been using Pinterest now for only a few weeks and it has become yet another procrastination tool that I have become addicted to! If you haven’t seen Pinterest, check it out at www.pinterest.com or better still you can follow my boards @ http://pinterest.com/paul_vb/ BUT now I have found a second version of Pinterest called Gentlemint [...]
Writing on the iPad
So we want to eliminate needing to take a notepad and pen with us everywhere to write and sketch our brain farts, when we have our trusty iPad at hand. There are various apps available from iTunes which have note-taking and sketching functionality as well as pens that sync to an iPad. Apps for download: [...]
Trust Me and I’ll Trust You
I was first introduced to Amanda Mooney through her blog, We Are the Digital Kids. In the time that I have followed her, Amanda has gone from working with Edelman Chicago (including co-founding Edelman’s global millennial agency 8095) to now working in Shanghai, China managing Eldeman’s digital team. Her insight, understanding and natural submersion in [...]
Christmas Apple iPhone advertising
I love my iPhone 4 and couldn’t imagine life without it, but after watching this ad, I found myself thinking should I upgrade to the new iPhone 4S. That is the power of this soft sell ad from Apple. It doesn’t mention Siri or iPhone at all in the ad but yet the messages about [...]
Heaven Devoid of Stars
It’s just about impossible to imagine a world without movable type. That very sentiment is set in ink in this new print collaboration with Stefan Hattenbach. An extravagant screen-print of gold, white, and black inks on beautiful red Plike paper. I couldn’t think of a better Christmas gift for myself….ahhh, I mean your loved one. Buy it here at ilovetypography.com [...]
Google in the future
Google has evolved constantly since its inception and is going to continue to provide answers to more and more complex questions.
The Future of Marketing?
I believe technology is starting to creep into all areas of our life! I have been making a conscious effort over the last three months to be aware of how everyone I come into contact with is using and interacting with technology. We are living in an era where we are “talking” to people more [...]
Find the healthier you…
The recent re-branding of MBF, HBA and Mutual Community health funds to Bupa Australia has given birth to the TVC of the year! The ‘Find a healthier you’ campaign taps into the emotions of the public by asking, what would you do if you met a healthier version of yourself? The creative approach to the [...]