Category Archives: Business

How to create a successful LinkedIN Profile

I have been asked quite a bit lately about how a business professional should create a successful LinkedIN profile so I thought I should let everyone know my top 5 tips on creating a successful LinkedIN Profile.

TIP 1 – A Compelling Personal Headline and Photo. Firstly, your personal headline is the first thing that people see so make it compelling. You can put in there the top few things that you do or make a statement that covers who you are, who you help and how you help them.  Secondly, make sure you have a photo of you in your profile, one that represents who you are in a professional sense. It needs to be the proportions of a passport photo and make sure you are smiling.

TIP 2 – Think About Keywords. It is important to think about which keyword/s your prospects use to search for your type of product or service. Pick the strongest one and then get them into your LinkedIn profile in 5 key places. 1. in your headline, 2. experience 3. past experience, 4. summary and 5. specialities.  You will have to keep tweaking the keywords and monitor your ranking over time to keep improving it.

TIP 3 – Add Applications. Applications add more depth to your profile and also help build / support the information in your profile. To add applications click on the menu item – ‘More’ and then down the bottom ‘Get more Applications’. There are a number in here you can add. eg. If you have a WordPress blog you can stream your latest posts on your LinkedIn Page, if you are an author of a book you can link to it on Amazon on your LinkedIN page, if you have created presentations you can link to these via slideshare or google presentation and therefore add value to the people that view your LinkedIN page.

TIP 4 – The Awesome Power of Groups. Groups are a very powerful marketing tool that you can use to build your profile. You can join existing groups and have an expert voice when answering or posing questions. Better still you can start your own group. Make sure your group supports your niche and keywords and will add value to the network you will build. To start a group click on ‘Groups’ in the top menu, then ‘Create a Group’. The benefit of creating a group is you have your details as the owner of that group visible to everyone who joins and in your welcome message you can put in links to your website and also provide your contact details.

Tip 5 – Recommendations. They are great to have on your profile as they show visitors that you are credible. Recommendations are people who know you or have worked with you providing their personal recommendation about the service that you provide. There are many strategies you can take in order to generate recommendations but the best one is to give out recommendations in order to get some in return.

I hope you can see the power of LinkedIN and how it can be a valuable marketing tool for you and your business. Get started today or review and improve your current profile.

Yours in creating a successful LinkedIN profile.



Trust Me and I’ll Trust You

I was first introduced to Amanda Mooney through her blog, We Are the Digital Kids. In the time that I have followed her, Amanda has gone from working with Edelman Chicago (including co-founding  Edelman’s global millennial agency 8095) to now working in Shanghai, China managing Eldeman’s digital team. Her insight, understanding and natural submersion in digital life is inspiring and I have no doubt she is a face to watch.

The following video is from her talk at the 2011 PICNIC Festival where she talked about how brands mobilise and engage, and how the evolving dynamics of trust influences strategy. Amanda steps through how to evolve a brand to be a catalyst instead of a traditional marketer.

You can check out other videos from PICNIC here.

Yours in brand strategy,


The Future according to Mike Walsh

Mike Walsh, author of ‘Futuretainment’, presented at a recent AIMIA Brisbane event: “Yesterday the world changed. Now it is your turn” which I attended. For the one-hour session I felt Mike covered a lot of ground, but not once did I feel “overwhelmed” by the information being given to us.

Working in an industry focused on “The Internet” I often find myself disillusioned with the internet and we share a love / hate relationship. When Mike said that we get lost in the “stuff”, the day-to-day routines of our internet patterns and forget the magic of it all I knew what he meant. We do forget the magic of the internet. We focus too greatly on the devices or platforms and forget just what the internet and technology in general can provide us.

I’ve been reading a lot about design thinking and service design lately and Mike’s presentation only further served this area of obsession for me. The most prominent lessons from his talk being:

  • Content is the most important thing. Brands must begin to thinking like media companies – publishers of their own content.
  • Data will very shortly be the most valuable asset a company owns.
  • Your digital behaviour is and will increasingly be an indicator of your likelihood to behave in a certain manner. For example, bank loans in the future will not only take into account your credit history but also things such as Klout rankings.
  • Our jobs as digital marketers is to understand the structure of connected audiences.
  • Gamification is the behavioural logic of how people expect to interact with the world.

Here is a selection of video’s from talks Mike has given.

Yours in futuretainment,


Key lessons from Designing for Emotion

I recently read Aarron Walter’s book Designing for Emotion.

Walter is the lead user experience designer for MailChimp where he is the chief responsible for making the online e-mail campaign program’s interfaces more human.

As someone fascinated by the psychology of the things we do, I rushed through this book at an eager pace.

My key lessons from the book include:

  • It is easy in the rush of daily business to build what Walter calls “fast and cheap sites with no reverence for the craft or the relationship we build with our audience.” Take the time to develop a solid strategy before diving into the design just to get a job out the door.
  • Design for humans and the human condition. For example, attention is finite and we are running on low supply. Make it easy for visitors to your website to subconsciously identify patterns and as a result see predictable user behaviour and an ability to retain the information on your site.
  • Give users/visitors freedom and don’t oblige them to fit into a mould. Walter draws upon the example of how Twitter gave users the option to continue using the old interface for as long as it was available. By empowering users of your service to choose for themselves you are automatically changing their tone of their response. This, according to Walter, is companies saying. “You may.. instead of “You must…” You only have to look at the outcries when Facebook makes changes to their interface to see how this works.
  • By employing good design and positive experiences consistently from the start you can build enough of a reputation that when disaster strikes, as it inevitably will, your community will forgive you. Similarly, when disaster strikes be brave and transparent enough to admit to the mistake and ask your community for forgiveness.
  • Know that not every customer, client or viewer of your website is the right fit for your company. It is ‘OK’ to admit this.
  • Make the experience as frictionless as possible. This seems obvious, but as exemplified by this great blog post by Nick Crocker when trying to sign up for The Australian’s paywall service, it is easy to forget that users want the least resistance to the end goal as possible.
Excerpt from Nick Crocker's article "The Australian Shoots Itself In The Foot"


We’re not just designing pages. We’re designing human experiences. Like the visionaries of the Arts and Crafts movement, we know that preserving the human touch and showing ourselves in our work isn’t optional: it’s essential” - Aarron Walter


You can purchase the book from A Book Apart here as an e-book or hard copy.

Yours in psychology,



Jay-Z Decoded – Book Campaign with Bing Maps

As far as advertising campaigns go this is a great one. Highlighting the power of leverage using a celebrity, the public, technology and innovation.

This is what I love about advertising in todays world – technology gives us creative freedom and allows us to interact with a brand in new and interesting ways.

Yours in creative advertising,


Brio Talks: MiGoals (Now with added giveaway)


Every year around this time or earlier I begin my search for “the perfect diary” for the new year. I’m one of those old-school kids that still prefers to have a paper diary to organise my life. Despite being a digital strategist Google Calendar just doesn’t cut it or beat writing an appointment in my diary. This week I was introduced to MiGoals, the brain child of Adam Jelic, and I instantly loved the simplicity of the diary design. What also had me gravitating towards hitting “Buy Now” for the MiGoals 2012 Diary was the ethos behind the brand.

How often do we start a year, a month or every day with goals in our mind that are never achieved? If we wrote them down and had them right in front of us each day would we take more action? Would we achieve them quicker and with greater conviction? For me personally – yes. Seeing goals written down is a constant reminder for me that brings them front of mind. It also serves as a soft reminder that perhaps I’ve not taken steps to achieve said goals. It keeps me accountable.

I wanted to know a little more about MiGoals and Adam so I sat down for this Q&A with him. Enjoy!

Brio Daily (BD): Where do you gather your inspiration?

Adam Jelic (AJ): I generally gather inspiration from day to day activities such as reading the newspaper, going on Facebook, reading books, listening to music and surfing the internet. These daily activities tend to cover a vast amount of different subjects which in return help me become more aware of what’s happening around me. In most cases I tend to write a few ideas a week in my note book as a result of the above daily activities.

BD: What are you or have you recently read?
AJ: Recently I read Outliers by Malcolm Gladwell and I am in the process of reading The 4-hour Workweek by Tim Ferris. Both books challenge you as a reader to look beyond the status quo of what success is and how and why some achieve it and some don’t. One of the things I am now implementing in my reading is I try to swap categories, so I am not just reading about the same thing, again this helps with getting the balance right and not simply focusing on business and personal development.

BD: What do you think an inspired life should look like?
AJ: In my eyes an inspired life is: someone who is aware of who they are, are driven by their passions, are grateful for what they have, maintain a balance in different aspects of their lives and are doers as opposed to talkers.

BD: What was the idea behind Mi Goals and what have been the biggest challenges launching the site?
AJ: The initial idea for Mi Goals began when, as a young 20-something professional, I found there was a lack of practical tools for goal setting that spoke the language of my generation. After several years of research and product development, our first product Mi Goals diary was created and launched in late 2010.

The belief and logic behind creating Mi Goals diary was to deliver a unique platform and visually appealing product through which one could record and track their daily activities, while measuring the success of their goals.

The biggest challenges in regards to launching the Mi Goals website has been getting it completed and launched on the scheduled date we set. Secondly the look and feel has been another challenge, initially throughout the early stages of design the website was much more content driven and lacked that visual presence. After some more research and feedback we shifted our focus to a more visual and design based website, I guess our real goal was to highlight the products as best we can.

BD: Lastly, how would you like to see Mi Goals develop?
AJ: I would like to see Mi Goals develop into an international market leading lifestyle brand. The exciting thing about Mi Goals is it has the opportunity to develop into so many different industries and markets because people have goals in all areas of their life. In the short term, our goal as a business is to continue to create visually appealing and functional stationery products that inspire and help individuals achieve their goals.  You may see the Mi Goals brand develop and introduce new ways to inspire and help individuals achieve their goals.


You can register to be a part of Team Mi Goals and participate in events



MiGoals have generously given Brio Daily two (2) MiGoals packs to giveaway to our readers. Each pack contains a 2012 diary and Notes Book.

To enter email with ‘MiGoals’ in the subject and let us know: What is the biggest goal you want to achieve in 2012?

Winners will be drawn on Thursday November 4th.


You can purchase the MiGoals range via MiGoals | Notemaker or find a stockist in your local area.

Or why not keep up to date on the latest from MiGoals via Twitter | Facebook | MiGoals Blog

If you like Mi Goals you might also enjoy:

You can read more of Adam’s insights on PlanBig | Tips for sticking to New Year’s Resolutions (really this applies to any goals!)

Yours in old-school diaries,




Congratulations to Damon K and Sally B who are the winners of our MiGoals competition.

What’s in a manifesto


The 99 Percent
99 Percent's thoughts on manifestos


A few projects I am currently working on at Brio have got me thinking about manifestos. What is their worth and what makes a great* manifesto?

The manifestos that stick in my mind and are on instant recall are:

Umair Haque’s The Generation M Manifesto

Gen M is about passion, responsibility, authenticity, and challenging yesterday’s way of everything.

Former Brisbane-resident Clare Lancaster’s Women in Business manifesto

LuLuLemon Athletic’s manifesto

Apple’s manifesto for innovation and success

And for those fluent in design, internet and all things aesthetically pleasing you’re bound to have seen or been told about the Holstee Manifesto.


If you fancy printing it out for your home, office or to give to a friend you can, here.

What makes a great manifesto? A few things to consider when you are creating a manifesto:

  • Does it inspire action? A good manifesto should encourage action or change.
  • It should guide your personal or brand intention.
  • Recognise that a manifesto will evolve as you or your brand evolves. Be prepared to reflect upon it regularly to ensure it is always relevant.
  • It doesn’t always have to go public. A manifesto, especially if for yourself, may be something you keep for yourself – a reminder of what you have set out to achieve.

This all begs the questions:

Do you have a favourite manifesto?

Do you have a personal manifesto? Do you think businesses need a manifesto? Are they the new mission and values statements?

Keen to hear your thoughts.

Yours in manifestation,



*definition of “great” is open to interpretation. Afterall we all like different things, don’t we?

Spare Ticket announced as AMI National Finalist

Ok shameless plug warning! We’re super excited to see our client Spare Ticket announced as a National Finalist for the Australian Marketing Institute’s Awards for Marketing Excellence in the ‘New Brand’ category. We’re up against some ‘stiff’ competition: Warnie’s underwear brand SpinnersSimplot’s Quorn and Queensland winner Mater Mother’s Private Redland; so fingers crossed!

The awards are a part of the AMI’s two day conference, Focus on the Future, held at the Hilton Sydney from October 19-20. The conference will showcase a number of high profile speakers from Microsoft, Commonwealth Bank, Spreets, Telstra and Nestle, to name a few, bringing together some of the world’s greatest marketing minds.

Will you be going?

Yours in marketing coolness,

The Future without Steve Jobs

Steve Jobs was an amazing ‘creator‘, he consistently managed to innovate and I believe he has changed the way we consume music, has changed our expectations around how computers and mobile phones should operate and has given us products that we didn’t even know we needed (iPad).

Can we imagine a future without the input of Steve Jobs?  Who will take the innovation lead within Apple?  What legacy has Steve left?

I read a book about Walt Disney a few years ago, he is another  famous ‘creator’, who has left an amazing legacy. Incredibly, before Walt died he left a series of video recordings for the board to watch each year, featuring Walt explaining where the company should be by now. Talk about leading from beyond the grave!

I know time will show us just what legacy Steve has left us, but if an article that I read yesterday is anything to go by, we are already starting to understand the genius of the man behind Apple.

According to TechCrunch, Steve Jobs had told a “veteran Silicon Valley CEO, that Apple has 1,000 engineers working to refine its processors.  The thinking being if they can develop smaller processors with longer battery life, they will only be limited by their imagination on where they can put that technology.

This direction links back to the video in the Gamification post that I made a few months ago about the possibility of computers that are so small and so disposable that they could even be inside our Coke cans interacting with us through games or asking us to buy more product for a discount.

I feel confident that Steve more instore for us.

Looking forward to sharing in Steve’s legacy,


What is Good Customer Service?

Good customer service is all about bringing customers back, about sending them away happy – happy enough to pass positive feedback about your business along to others. It is the livelihood of all businesses.

Good customer service must be provided to customers before, during and after a purchase or service. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won’t be profitable for long.

I recently watched an episode of Undercover Boss Australia where I saw what I believe to be one of the best examples of good customer service. I enjoy watching this program, as I like to observe the different operational and management styles of the companies and executives featured. Each week a different high-flying executive leaves the comfort of their office to take up a highly pressured job at the forefront of their businesses. Completely immersed in their undercover role, these bosses must relinquish control, buckle down to follow orders, and prepare to hear some home truths about their head office strategies and plans and to also see how these strategies and plans are being implemented. Working alongside their employees, they see the effects their decisions have on others, where problems lie within their organisation, plus get the chance to discover the “unsung heroes”, who ultimately make their company a success.

The featured executive who went out to work in some of her brand’s franchises in disguise, was Pippa Hallas, CEO of Ella Baché Australia. Ella Baché was Pippa’s great aunt who originally founded the company in Paris in 1930.

One “unsung hero” featured in this episode was the manager of the Ella Baché Salon in Carindale, which is one of Ella Baché’s top performing salons in Australia. I was very impressed with the operational and management style of this lady, and it was easy to see how the salon achieved this status. Personal grooming and presentation of the therapists was of the utmost importance. The hygiene standards and cleanliness of the salon was second to none. Even the topic of conversation with the client was under scrutiny as Pippa soon discovered what was appropriate and what wasn’t, as the conversation lead to Pippa asking if all four of the clients grandparents were still alive. The manager suggested to always steer away from personal questions, as in this instance, you don’t know whether one of the grandparents may have just passed away the day before, and you don’t want to upset them as they have not come to the salon to get upset. The conversation should always be kept on a professional level, and should centre around the services or products. The overall salon etiquette and professionalism was of the highest standard and all procedures were followed “by the book”. Nothing was left to chance. The client was the main focus of attention from the moment they stepped into the salon to the moment they left. The client is never left unattended. They are personally greeted by the therapist in the waiting room on arrival, then, at the end of their appointment, they are accompanied by the therapist back to the reception area and introduced to the receptionist, who then takes over to check the client out.

You may watch this 11 minute segment of the episode via this Undercover Boss Australia link by selecting the yellow taxi one.

Have you observed an example of good customer service recently?

Yours in Good Customer Service
Angie Rapisarda