Cut
Recent findings from a number of large scale studies of consumers and their habits suggest that less choice equals more sales. Interestingly, secondary conclusions for this hypothesis suggest that less choice converted to quicker decision processing and therefore greater sale conversion. Could these findings be due to the time poor nature of consumer habits or [...]
Writing on the iPad
So we want to eliminate needing to take a notepad and pen with us everywhere to write and sketch our brain farts, when we have our trusty iPad at hand. There are various apps available from iTunes which have note-taking and sketching functionality as well as pens that sync to an iPad. Apps for download: [...]
How to create a successful LinkedIN Profile
I have been asked quite a bit lately about how a business professional should create a successful LinkedIN profile so I thought I should let everyone know my top 5 tips on creating a successful LinkedIN Profile. TIP 1 – A Compelling Personal Headline and Photo. Firstly, your personal headline is the first thing that people [...]
Trust Me and I’ll Trust You
I was first introduced to Amanda Mooney through her blog, We Are the Digital Kids. In the time that I have followed her, Amanda has gone from working with Edelman Chicago (including co-founding Edelman’s global millennial agency 8095) to now working in Shanghai, China managing Eldeman’s digital team. Her insight, understanding and natural submersion in [...]
The Future according to Mike Walsh
Mike Walsh, author of ‘Futuretainment’, presented at a recent AIMIA Brisbane event: “Yesterday the world changed. Now it is your turn” which I attended. For the one-hour session I felt Mike covered a lot of ground, but not once did I feel “overwhelmed” by the information being given to us. Working in an industry focused [...]
Key lessons from Designing for Emotion
I recently read Aarron Walter’s book Designing for Emotion. Walter is the lead user experience designer for MailChimp where he is the chief responsible for making the online e-mail campaign program’s interfaces more human. As someone fascinated by the psychology of the things we do, I rushed through this book at an eager pace. My [...]
Jay-Z Decoded – Book Campaign with Bing Maps
As far as advertising campaigns go this is a great one. Highlighting the power of leverage using a celebrity, the public, technology and innovation. This is what I love about advertising in todays world – technology gives us creative freedom and allows us to interact with a brand in new and interesting ways. Yours in [...]
Brio Talks: MiGoals (Now with added giveaway)
Every year around this time or earlier I begin my search for “the perfect diary” for the new year. I’m one of those old-school kids that still prefers to have a paper diary to organise my life. Despite being a digital strategist Google Calendar just doesn’t cut it or beat writing an appointment in [...]
What’s in a manifesto
A few projects I am currently working on at Brio have got me thinking about manifestos. What is their worth and what makes a great* manifesto? The manifestos that stick in my mind and are on instant recall are: Umair Haque’s The Generation M Manifesto Gen M is about passion, responsibility, authenticity, and [...]
Spare Ticket announced as AMI National Finalist
Ok shameless plug warning! We’re super excited to see our client Spare Ticket announced as a National Finalist for the Australian Marketing Institute’s Awards for Marketing Excellence in the ‘New Brand’ category. We’re up against some ‘stiff’ competition: Warnie’s underwear brand Spinners; Simplot’s Quorn and Queensland winner Mater Mother’s Private Redland; so fingers crossed! The awards are [...]
