Thinking outside the box
As we all know in branding and in life, first impressions count. Of course we all ask the question… “How we can do this?” Then in business you also have a lot of competition and it’s important to not only make a good first impression, but to also stand out from the crowd. While browsing [...]
Selleys – “Fast” Dresser
I have to have a bit of a laugh whenever I see this commercial, but ladies, you have to admit, it is very funny and so true. Selleys clever marketing has done it again with their new commercial for Selleys No More Gaps Fast Dry that is obviously very quick and easy to use. The [...]
Trust Me and I’ll Trust You
I was first introduced to Amanda Mooney through her blog, We Are the Digital Kids. In the time that I have followed her, Amanda has gone from working with Edelman Chicago (including co-founding Edelman’s global millennial agency 8095) to now working in Shanghai, China managing Eldeman’s digital team. Her insight, understanding and natural submersion in [...]
Christmas Apple iPhone advertising
I love my iPhone 4 and couldn’t imagine life without it, but after watching this ad, I found myself thinking should I upgrade to the new iPhone 4S. That is the power of this soft sell ad from Apple. It doesn’t mention Siri or iPhone at all in the ad but yet the messages about [...]
Pinteresting Brands
Earlier this year I came across Pinterest – an online ‘scrap book’ that lets you organise and share images (and now videos) you find on the web. It instantly appealed to me as a ‘digital hoarder / collector / curator’ as a way to visually organise and display ideas for events, work presentations, home [...]
Ultimate Christmas Gift for a Designer…
OK, I think this would have to be up there with the top gifts for a designer this year! They are Pantone® Christmas Baubles! Very cool! Don’t forget that you can also get Pantone Chairs, Pantone Boxes, Pantone Coffee Mugs and Pantone Wall Stores! You can get them individually (10 colours to choose from) or [...]
Find the healthier you…
The recent re-branding of MBF, HBA and Mutual Community health funds to Bupa Australia has given birth to the TVC of the year! The ‘Find a healthier you’ campaign taps into the emotions of the public by asking, what would you do if you met a healthier version of yourself? The creative approach to the [...]
MGM Grand ‘larceny’
Anyone who has seen Ocean’s Eleven (2001) has heard of the Las Vegas Casino MGM Grand. Well, I came across a site that shows you can buy their logo from Shutterstock for just £29 (approx. AU$45). From what I can see a few lines have been adjusted or deleted, and the ear is more curved. Reference: www.logodesignlove.com [...]
Key lessons from Designing for Emotion
I recently read Aarron Walter’s book Designing for Emotion. Walter is the lead user experience designer for MailChimp where he is the chief responsible for making the online e-mail campaign program’s interfaces more human. As someone fascinated by the psychology of the things we do, I rushed through this book at an eager pace. My [...]
Five ways to use your Instagram photos
Instagram is a photo-sharing app for the iPhone. It has fast become a way to quickly share bits and pieces of your day using preset filters to give various affects to your photos. Aside from how simple it is to use, the beauty of Instagram (in my opinion) lies in how it can make users [...]