Your own private island hang-out with your mates
Memorable approach for a Serious Medical Issue
Rethink Breast Cancer uses a very funny online advertisement to promote a free app that helps woman check their breasts regularly for early signs of breast cancer. Aimed at a younger female audience, in an effort to prevent breast cancer, the ad uses humour and hot guys to firstly grab attention before going onto explain the [...]
Sacred Grounds is good
The new campaign for Sacred Grounds Organic Fairtrade coffee uses creative copywriting and beautiful typography.
Will you still Facebook when you’re dead?
Facebook hosts the app ifidie, so people can leave messages from beyond the grave.
Nuts Trio Hands-Squirells
In Soviet Russia, squirrel hands bite you! This bizarre little ad which feels like the Skittles of Russia is created by Adventa Lowe and shot by Radioaktive Film. Man with Squirrel hands bemoans that he can not taste chocolates with nuts in them. Bad hands.
Jay-Z Decoded – Book Campaign with Bing Maps
As far as advertising campaigns go this is a great one. Highlighting the power of leverage using a celebrity, the public, technology and innovation. This is what I love about advertising in todays world – technology gives us creative freedom and allows us to interact with a brand in new and interesting ways. Yours in [...]
Carlsberg Cinema Bikers Stunt
Carlsberg and advertising agency Duval Guillaume put together a brilliant viral commercial, by pulling a prank on unsuspecting movie goers. They filled a cinema with 148 of the baddest biker boys they could find and only left two seats left, smack bang in the middle. The reactions are priceless, as you will see, with some [...]
Telstra 4G Colour Wave
I recently had the privilege to hear Mark Collis, Director of Brand Creativity and Strategy from Telstra speak about their new 4G Campaign just released. Mark gave us an insight into Telstra’s measured approach to marketing and the importance of striking the right balance between new and old media. For the 4G launch campaign Mark [...]
Yellow Bird missing. Ransom note found.
The Yellow Bird Project mascot is a little bird who, until now, has been safely residing across their branded materials. As part of a very cool new campaign to get their Facebook ‘likes’ up, the yellow bird has been abducted.
Gruen Planet’s first episode airs tonight
The Gruen Transfer is my favourite show. Hands down. It’s required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I’m busting with excitement for Gruen Planet which airs tonight on ABC1 at 9pm. Over an eight-week season [...]