Steve Jobs – Resigns In Peace
Well a new day of international mourning was created this week with the announcement that Steve Jobs has resigned as Apple CEO. To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, [...]
Fred Hollows Foundation – A Year in Review
With Brio Group having just ‘smashed’ our team goal of donating the equivalent of 365 gifts of sight to the Fred Hollow Foundation we thought it would be a great way for us to cement this achievement by getting a run down on what the foundation has done over the last 12 months. So we invited [...]
M&M’s – Eat the Hostage Commercial
Who likes the M&M’s commercials? I think they are the just the cutest and funniest and the recent Hostages M&M’s commercial is no exception. In the Nielsen Top 10 Recalled Ads of the Academy Awards, Feb. 27, 2011, The M&M’s Hostages commercial was in 1st Place. The M&M’s “Hostages” spot has also created the strongest [...]
Winners announced at Cannes Lions Festival
We’re all very excited about the Cannes Lions Festival which is currently in full swing. Shortlists and winners are being announced daily at the Cannes Lions website and diary entries from Aussie representatives at Cannes are being detailed at Campaign Brief. The festival describes itself as ‘the world’s only truly global meeting place for creative [...]
An epic Hahn beer commercial
I’m not a beer drinker, but after seeing this new commercial for Hahn Super Dry Beer, I might even be a little tempted to try it. Yes, Hahn has finally revealed its secret brewing process. Forget the hops, barley, pure water and other ingredients that would normally go into the regular brews, this beer is [...]
Coca-Cola 125th Anniversary iPad app
To celebrate Coca-Cola’s 12th anniversary, they, in conjunction with Assouline, have produced an iPad app showcasing all things “coke”. The app presents a “visual journey” through the history of the company, no doubt stirring up memories for all users of times gone by. The app is a replica of the coffee table book that has [...]
Consumer reviews set to create valuable campaign content
Yes, I am one of those people who still like to read the newspaper. And it was through reading the newspaper that I learnt about this new website called We Like This. We Like This is a website that allows you to review products and services and write your opinions about them. Through writing your [...]
Digital media budget? Let’s include YouTube marketing!
If you’re working on your marketing budget for 2011/12 and trying to decide the value of including more digital media, in particular, YouTube productions and channels to that budget – new figures just released from the video giant in celebration of its 6th birthday may be of interest. YouTube announced that users from across the [...]
Slash your advertising spend with Facebook ads and DSPs
When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility [...]
Come Together Brisbane TVC campaign
I really love the new Brisbane City Council’s “Come Together Brisbane” TV Advertising campaign. It’s fun, energetic and fresh and sends the message that its business as usual in Brisbane and this is the place to see and to have fun. I also love the Hungry Kids of Hungary and Ball Park Music’s rendition of [...]