With the arrival of ‘The Hobbit’ in cinemas, Air New Zealand created this safety announcement in the style of JRR Tolkien’s classic series.
We were in New Zealand when the Hobbit was released and travelled back to Sydney on an Air New Zealand flight and saw this safety video. It not only made me want to watch the safety message, it cemented the passion that New Zealanders have for their beautiful country and how proud they all must be to have such a world renown movie created there. It showed creativity and also captured that mytical element that is very New Zealand. What do you think?
Earlier this year Old Spice and Proctor and Gamble teamed up to create ads with cut through. Starting off with a peaceful setting presenting a cleaning product, the ad is hijacked by Old Spice’s Terry Crews, with a statement “Old Spice Body Spray is too powerful to stay in its own commercial!”
This is where two companies with the same target markets have come together in an interesting way to create a very memorable ad. The ad was first released on Old Spice’s facebook page and You Tube. At the time of publishing this article there were 5.6 million views to YouTube alone in the 11 months since release.
I think it is a good attempt but don’t think it will get the cut through that TomTom may be expecting. In saying that is always refreshing to see a brand take a creative approach to their marketing and be willing to take a risk with something new.
Tim gives a great insight with this TED talk about how your brand is what other people say about you when you are not in the room. He says “Hyperconnectivity allows companies to be in that room now, 24/7. They can listen and even join the conversation.”
In this talk Tim presents three rules that brands can use to change how their customers / consumers feel about them which then affects what they say about them.
These 10 examples that Tim outlines in this talk are all using his three rules and are doing something totally unexpected. We were only talking today now we love to work with brands who are willing to let us shape a creative idea and then being willing to try something different. It gives them greater cut through than being safe ever will. Here are some brands that have done just that.
1. Patagonia asks consumers not to buy their products.
2. Interflora sends bouquets to customers having a bad day.
3. Semco lets employees set their own hours and salary!
4. Radiohead lets fans set their price for their album.
The stunt is pretty brilliant. Unsuspecting travelers at Antwerp Central station in Belgium, thirsty for some Coke, step up to a vending machine and are prompted with the following question: “Want the chance to win exclusive tickets to Skyfall?” If their answer is yes, they’re given a challenge — they have 70 seconds to race to platform six.
Of course, this is a stunt and the stuff viral videos are made of — Coke Zero isn’t going to make the task as easy as it sounds. There are plenty obstacles planted along the way, like spilled oranges (one guy totally eats it!), a dog walker with tangled leashes and frustrating joggers who won’t get out of the way. It’s amazing to watch.
Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique autographs for M fans nationwide. Get a behind the scenes look at how Matt Mullins, Chief Driving Instructor of the BMW Performance Driving School, ink, and the BMW M6 Coupe created the M Print.
We love the creative thinking that has gone into this campaign. Who wouldn’t want to receive a copy complete with stone indents. Very collectable.
We were really proud to be a finalist in the ‘hotly’ contested BADC awards this year for our branding work with Proactive Accountant Network. It is always great to see a project grow from Discovery Workshop, where we defined the brand with the outlaw archetype, shaping the brand right through to stationery design. To be recognised by our peers is so rewarding.
The crown jewel of what BADC has to offer! Without doubt over the past 37 years The Brisbane Advertising and Design Club awards are the most anticipated event of the year.
Starting back in 1975 as a wine and cheese night, in a small cafe in Woolloongabba. The awards were started and have always been to reward our hard work, late nights and creative brilliance. It’s a night where Brisbane Advertising and Design stands up and shows why it is fast becoming a town like no other. But it’s more than just awards, it’s a chance for us to let our hair down and have a drink with our mates. What separates Brisbane from the other big cities isn’t the border, it is our mateship. Regardless of which agency, design studio, post house, sound studio or production company we come from.
So make sure you get your tickets early, each year the event sells out faster. You’ll be kicking yourself if you miss out.
Date: Saturday October 13th 2012, 6.30pm – Midnight
Venue: The Marquee, Victoria Park Golf Club, 223 Herston Rd, Herston Dress: Cocktail
Reference and for more information visit the BADC website.
Watch this video and then work out what you think these kids are talking about.
As the plain cigarette packaging debate rages, this simple test done with kids shows the influence the packaging and the colours has on the buying decision. What do you think? Should cigarettes have plain packaging?
The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”. They held a competition for people who had fun ways of encouraging good behaviour. For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ to encourage people to properly dispose of litter and ‘The Speed Camera Lottery’
The theory is obviously a bit of fun and good marketing but it did have impressive results. For example, the Speed Camera Lottery ‘game’ reduced the average speed of cars on that road by 22% and the piano stairs meant that 66% more people than normal took the stairs over the escalator. This gamification of everyday things seems to ‘nudge’ people’s behaviour in profound and measurable ways. This begs the question, how far can you nudge people and in what ways?
The Fun Theory: that “fun is the easiest way to change people’s behaviour for the better” seems to have some solid foundations and is becoming more widely accepted and made use of. Gamification seems set to be a common feature in our lives and one that may make our lives much more fun.