Advertising People Vs Normal People
Ever wondered if we ad folk live in a bubble? This infographic explains it all. haha
Google helps brand marketers with new online measuring tools
For me, one of the most exciting parts of an online advertising campaign is being able to track the success of the campaign using online measuring tools. Last week Google introduced the first two parts of what they are calling Brand Activate: Active View and Active GRP. With the introduction of these tools which produce [...]
Leveraging Mirror Neurons in Sales and Marketing
I love learning new things and was excited to be introduced by a client to Marco Iacoboni and his book Mirroring People. This was my first introduction into Mirror Neurons. What are Mirror Neurons?, well quite simply as Wikipedia have put it ‘A mirror neuron is a neuron that fires both when an animal acts and when the animal observes the [...]
Your own private island hang-out with your mates
Memorable approach for a Serious Medical Issue
Rethink Breast Cancer uses a very funny online advertisement to promote a free app that helps woman check their breasts regularly for early signs of breast cancer. Aimed at a younger female audience, in an effort to prevent breast cancer, the ad uses humour and hot guys to firstly grab attention before going onto explain the [...]
You’ve been seen
The images below show a really creative idea of giving the young people of Lebanon what they want. What first appears as advertising for sunglasses, is actually more complex. A current trend in Lebanon is that young people want to be seen, so to speak, when they go out. They want to be noticed, they [...]
What Makes You Shop?
Kathleen Noonan’s Last Word article titled “Things That Make Us Shop”, in the Queensland Life section of the Courier Mail last weekend caught my attention. Kathleen was referencing River Clegg’s writing of “Buying This Thing Will Make Me Happy”, from McSweeney’s Internet Tendency, the literature site founded by author Dave Eggers. Noonan’s article refers to [...]
Semi-Permanent
Well designers, it’s that time of year again! Have you got your tickets for Semi-Permanent yet? Semi-Permanent is a world leading design conference that to date has hosted 29 events in 9 cities, covering 5 countries, with over 200 speakers and 50,000 attendees. In 2012, Semi-Permanent celebrates ten years of events – that’s a decade [...]
It must be the Super Bowl…
What is the Super Bowl without the razzle dazzle of big name stars featuring in time-slot specific ads that (generally) lend themselves to being sent to all corners of the internet. Check out the latest which brings back Matthew Broderick as Ferris Bueller for Honda.
Sacred Grounds is good
The new campaign for Sacred Grounds Organic Fairtrade coffee uses creative copywriting and beautiful typography.