Category Archives: Advertising Campaign

Autism Speaks

Microsoft Kinect is partnering up with tonnes of digital billboards and installations this year, and here is just one example to help kick it all off. Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try.

I’m really impressed how we can interact with a screen, what a great form of communication.

Reference: Digital Buzz.

Yours in interaction,
Tanya

 

Coca-Cola: Happiness Machine for Couples

For the past Valentine’s day, Coca-Cola installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple.

Just another way to use communication in advertising.

Reference: C-Section.

Yours in happiness,
Amber

Memorable approach for a Serious Medical Issue

Rethink Breast Cancer uses a very funny online advertisement to promote a free app that helps woman check their breasts regularly for early signs of breast cancer.

Aimed at a younger female audience, in an effort to prevent breast cancer, the ad uses humour and hot guys to firstly grab attention before going onto explain the importance of regular “TLC” – Touch your breasts, Look for changes, Check with your doctor.

The use of the app in this campaign, cleverly named “Your Man Reminder”, is ingenious as once downloaded (and it has been downloaded over 70,000 times) the women can start to interact with it regularly. You have a choice of one of six men to talk you through how to do a self examination and then they encourage you with regular reminders to re-check your breasts. (I couldn’t download the app quick enough after viewing the video).

This is just another example of where online promotion can be such a powerful medium to engage with a targeted audience and then interact with them regularly with an important message.

Rethink Breast Cancer’s video promotion of the app was recently named one of TED’s 10 Ads Worth Spreading.

Yours in the exciting world of online promotion,

Belinda

Origin Energy Sustainability Drive Campaign

Origin Energy Sustainable Drive

Early last year Origin Energy released a campaign called – Sustainability Drive Campaign.

The reasons for the campaign were simple; with the growing demand for energy, climate change became an issue and Australians started noticing their energy bills begin to rise.

People started to notice who their energy provider was and what they were offering. If they didn’t like what they saw, they began to shop around.

Origin Energy was already Australia’s leading ‘green’ energy provider, and they wanted to keep this lead on the other service providers. They needed to continue to ensure their customers that they could keep up with the growing energy demand, remain as green as possible and still be affordable.

So, they launched the Sustainability Drive. It was a national competition involving 80 homes in 4 streets across Australia and the aim was to encourage them to become more energy efficient, in order to reduce their energy bills, as well as share in up to $1M worth of sustainable technology.

All they had to do to be in the running was to get together with up to 20 of their neighbours and explain why they would all like to win. They could use text, images and video to push their reasons.

Origin communicated well online and they reached the masses. 8,950 individual streets entered and the competition received 45,000 nominations.

As we know, social media is proving daily to be a powerful tool. It can be beneficial to anyone’s business, no matter the size and industry. If you are smart and think about what gets people excited and involved, and how that can then relate to your business and product, the results, as seen above can be pretty amazing.

Origin Energy are obviously a large organisation with what I am assuming is a pretty great marketing budget. You don’t need to run a campaign at the same scale as they did. Get stuck into social media, make your customers do the work for you by talking about you via their social networks. If all you have to do to get people involved and happy to talk about your services and products is to give away something that is already in your  product offering, then that sounds like a good idea to me.

 

Yours with loads of energy,

Justine

 

 

It must be the Super Bowl…

What is the Super Bowl without the razzle dazzle of big name stars featuring in time-slot specific ads that (generally) lend themselves to being sent to all corners of the internet. Check out the latest which brings back Matthew Broderick as Ferris Bueller for Honda.

http://www.youtube.com/watch?v=VhkDdayA4iA&feature=player_embedded

Sacred Grounds is good

Sacred Grounds Organic Fairtrade coffee have launched a very cool campaign promoting their ‘good’ coffee. The concept is based around the idea that Sacred Grounds coffee is good, “so you don’t have to be”. The campaign uses a mix of clever copywriting with beautiful typography to produce a seductive and humorous outcome.

The success of this campaign (by The Campaign Palace) is largely due to Sacred Grounds taking a risk. Instead of sticking to safe, monotonous messages about the good qualities of fair-trade, they’ve added a risqué twist that adds fun and gives depth to the brand. They’ve even got away with using the word ‘be-atch’!

Love it?

Yours in ads,

Anya

 

Will you still Facebook when you’re dead?

ifidie is an app hosted by Facebook that allows you to leave a message that will only be published if you die. You install the app, record a video or write a message, then name three trustees from your Facebook friends. After you die, if all three of your trustees agree, the message will be posted on your wall. The app suggests you can leave a proper farewell, reveal a long-kept secret, or tell someone what you really think of them!

So, handy? Or creepy?

 

 

But wait, it gets creepier… ifidie used Facebook and Twitter check-ins to track where people were at certain points in time, and called them with the ominous message that DEATH CAN COME AT ANY TIME. The creepy all-knowing voice knew where they were and told them they must go to ifidie.com. They called thousands of people and not only did this attract media attention, it actually did increase the traffic to their website.

 

 

Yours in taking things too far,

Anya

 

Selleys – “Fast” Dresser

I have to have a bit of a laugh whenever I see this commercial, but ladies, you have to admit, it is very funny and so true. Selleys clever marketing has done it again with their new commercial for Selleys No More Gaps Fast Dry that is obviously very quick and easy to use. The couple in the commercial are about to go out and the woman is undecided about the dress she is wearing, so she goes back to change it. Her very patient partner decides to fix the wall while he waits for her. The quick 20 minute drying feature of this product then allows him to also paint the wall while he again waits for her to go back to find her earrings! Yes, she took 20 minutes to decide what dress to change into. I wonder how long it took for her to find her earrings!

Yours in Selleys Commercials
Angie Rapisarda