Christmas Apple iPhone advertising
I love my iPhone 4 and couldn’t imagine life without it, but after watching this ad, I found myself thinking should I upgrade to the new iPhone 4S. That is the power of this soft sell ad from Apple. It doesn’t mention Siri or iPhone at all in the ad but yet the messages about [...]
Hey Big Nose!
A great campaign for a product not normally associated with clever marketing, functional yes, clever no … An air conditioning company in Argentina ran a campaign offering discounts on their products to people with big noses, arguing that the big noses needed the filtered air the most. Put your snozz in the instore display, if [...]
12 Days of Christmas
A great Christmas campaign that has had alot of people talking and sure puts a smile on my face each time I see it, is the awesomely done Bonds version of the 12 Days of Christmas. This is a well thought out and produced campaign that highlights the Bonds range for everyone this Christmas. The [...]
Find the healthier you…
The recent re-branding of MBF, HBA and Mutual Community health funds to Bupa Australia has given birth to the TVC of the year! The ‘Find a healthier you’ campaign taps into the emotions of the public by asking, what would you do if you met a healthier version of yourself? The creative approach to the [...]
A bit of Japanese inspiration
This Japanese promotional campaign caught my eye because it incorporates some timeless graphic design theories, taking inspiration from Bauhaus designers.
Breast Cancer Campaign
Check out these clever print adverts created for The Breast Cancer Foundation of Singapore. The idea is to suggest that women should perhaps focus on health and have their breasts regularly checked rather that being obsessed about their bad skin or bad hair. The visuals were created at Republic Studios (body painted illustrations by Andy [...]
Take your advertising to your customers
Creative thinking needs to be the driving force behind advertising in today’s market. I believe there is a growing trend especially with online advertising to go to where your customers are and engage with them there, instead of trying to bring your customers to you. This is a compelling campaign that was run by [...]
Jay-Z Decoded – Book Campaign with Bing Maps
As far as advertising campaigns go this is a great one. Highlighting the power of leverage using a celebrity, the public, technology and innovation. This is what I love about advertising in todays world – technology gives us creative freedom and allows us to interact with a brand in new and interesting ways. Yours in [...]
Carlsberg Cinema Bikers Stunt
Carlsberg and advertising agency Duval Guillaume put together a brilliant viral commercial, by pulling a prank on unsuspecting movie goers. They filled a cinema with 148 of the baddest biker boys they could find and only left two seats left, smack bang in the middle. The reactions are priceless, as you will see, with some [...]
Telstra 4G Colour Wave
I recently had the privilege to hear Mark Collis, Director of Brand Creativity and Strategy from Telstra speak about their new 4G Campaign just released. Mark gave us an insight into Telstra’s measured approach to marketing and the importance of striking the right balance between new and old media. For the 4G launch campaign Mark [...]