Category Archives: Advertising Campaign

Madrid’s new hotel is complete rubbish… in a good way!

A new mini hotel has opened in the heart of Madrid and it’s proud to say it is rubbish! The Beach Garbage Hotel is built out of 12 tonnes of rubbish from dumps and Western European beaches. An art installation by German artist Ha Schult, the structure is sponsored by Corona, as part of their ‘Coronita Save the Beach’ campaign which aims to protect Europe’s beaches.

The temporary hotel has five rooms decorated with torn Persian rugs, tyres, plastic containers, wooden frames, musical instruments, street lights, pieces of carpet, socks, and children’s books. It opened on 19 January and will close on 23 January. The exclusive hotel is occupied by some lucky winners of a competition run on facebook.

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Yours in recycling,

10 Gadgets that Changed the World in 2010

Technology makes great strides every year, but in 2010 gadgets brought us much closer to the future of our dreams. Below are 10 devices that changed the world for the better.
1. The Apple iPad
Announced in January, only to be mocked about its name, the Apple iPad has silenced its doubters. More than seven million have been snapped up around the world, including more than 200,000 in Australia.Google reports the tablet’s unusual name became the fastest-rising search term in consumer electronics.
2. Xbox 360 Kinect
Microsoft promised it in June 2009 and late this year it delivered.
3. 3D televisions
In home-entertainment circles, 2010 was the year of 3D. The trend arrived on Australian shores on April 12 when Samsung became the first TV maker to bring 3D plasma and LCD screens Down Under.
4. Miniature cameras
Advanced digital cameras just keep shrinking – and this year they shrank into unprecedented forms.
5. Addictive apps
With the Apple, Google, BlackBerry, Windows and Samsung app stores begging for new apps to feed hungry phone users, it’s little wonder that 2010 gave birth to some of the most innovative programs for mobile phones.
6. National broadband
A select group of Tasmanians this year plugged into a national network that could change the way we live.
7. Big-screen smartphones
Touchscreen phones were big last year, but never as literally as in 2010.
This year a handful of phones bucked the miniaturisation trend and grew in size. While these phones remained slender, displays grew to four inches or more.
8. Small tablets
They didn’t make the same impact as their 9.7-inch rival (that would be the gadget at number one), but small-sized tablets are arriving and thriving.
9. eBooks for everyone
Electronic books trickled into Australian hands last year through, but the trend truly took off in 2010 when more digital tomes became available locally.
10. More channels
Remember when TV lovers had just five channels available? This year an extra three free channels appeared.

I wonder what Gadgets will change the world in 2011.

Source: The Brisbane Courier Mail.

Yours in Technology,

Kick start 2011 with a Marketing Strategy Plan

Marketing Strategy Plans are an essential part of any business. Brio Group helps clients start the year with a defined marketing plan to give them the edge over their competitors.

The key to any marketing strategy is to understand how your brand is positioned in the market. Do you have a strong brand in your market with a good reputation? If you do, your strategy will be to build on the key points of difference and your brand values. If you don’t, your strategy will be to build up more of a reputation in your market and bring more awareness to your brand.

I always start a marketing strategy plan with a your business goals clearly defined and measures in place so you can easily see the return on your marketing activities. eg. Set a goal around Customers (who you would like to attract more of), Profit/Finance (profit margins, turnover, mark-up policy, trading bandwidth, collections), Team/Your People (what positions will you need to hire in, who can step up), Product or Service (will you be introducing any new products/services to the market this year, do you need to refine / revamp an existing product/service), Your Brand (how well known are you, are you referral based, what is your brand story, point of difference) and the Market (what are your predictions on what the market is going to do, based on the changes you have seen in the previous year).

Creating your marketing strategy plan is now not as daunting, you simply work month by month to set actions for how marketing activities will help you achieve the business goals. eg. If it is to build a brand profile in the market you would want to organise speaking engagements at industry events, advertising your brand in industry specific publications or online, arm your sales team with sales brochures plus a list of prospects to visit or start a social media campaign.

Just get started and take little steps at a time to get the plan done. If you have any problems or need some expertise on where and how often you should advertise, Brio Group can help you get the edge on your competitors in 2011, just contact us.

Yours in Marketing,


Advertising Campaign – How to inform the masses

Creating an advertising campaign that is clear, concise and timely is important especially when you need to get the message out to everyone in a specific demographic.

Brio Group worked with Queensland Urban Utilities (QUU) to do just that when they were announced as the new name for water supply and maintenance.

On a campaign like this it is incredibly important to keep the message simple and straight forward, so that it can be easily understood by everyone. For this campaign we used ‘New Name. Same Local People’, to clearly show that the only thing to change was the name.  No one lost their jobs, there was no big corporate takeover and QUU will be the new name on your water bill when you receive it.

Another important component of the campaign to keep in mind is how the brand is being developed and represented.  Consistency in tone of language, visual representation and messaging all need to lead back to and reinforce the brand to slowly build trust and professionalism.

There were four steps we rolled out as part of this campaign: Familarisation, Pre-Bill, Launch and Bill.

Click here to read our case study with all the details on what we did.

Yours in advertising campaigns,