Memorable approach for a Serious Medical Issue
Rethink Breast Cancer uses a very funny online advertisement to promote a free app that helps woman check their breasts regularly for early signs of breast cancer. Aimed at a younger female audience, in an effort to prevent breast cancer, the ad uses humour and hot guys to firstly grab attention before going onto explain the [...]

Origin Energy Sustainability Drive Campaign
Early last year Origin Energy released a campaign called – Sustainability Drive Campaign. The reasons for the campaign were simple; with the growing demand for energy, climate change became an issue and Australians started noticing their energy bills begin to rise. People started to notice who their energy provider was and what they were offering. If they didn’t [...]

It must be the Super Bowl…
What is the Super Bowl without the razzle dazzle of big name stars featuring in time-slot specific ads that (generally) lend themselves to being sent to all corners of the internet. Check out the latest which brings back Matthew Broderick as Ferris Bueller for Honda.

Sacred Grounds is good
The new campaign for Sacred Grounds Organic Fairtrade coffee uses creative copywriting and beautiful typography.

Selleys – “Fast” Dresser
I have to have a bit of a laugh whenever I see this commercial, but ladies, you have to admit, it is very funny and so true. Selleys clever marketing has done it again with their new commercial for Selleys No More Gaps Fast Dry that is obviously very quick and easy to use. The [...]

Sam Kekovich’s Australia Day
Australia Day wouldn’t be the same without a viral hit from Sam Kekovich. This year is no exception with the latest lamb-tastic video spreading across the web. Check it out.

50 years of inspiring design and advertising creative.

Lose your licence and you’re screwed
Recently I was researching design ideas on the internet for a project. As you can imagine seeing some awesome ideas from someone else can spark off an inspiration in you, which translates into an awesome concept for the project you work on. One of the things that is so great about the internet is that [...]


