Your own private island hang-out with your mates

             

Filed Under: Advertising, Advertising Campaign, entertainment, Marketing Strategy Plan, social media, Sociology, TV Commercials, Uncategorized, Viral Campaigns, Web, YouTube | Tagged Comments Off


Posted by craigb on


   

Memorable approach for a Serious Medical Issue

Rethink Breast Cancer uses a very funny online advertisement to promote a free app that helps woman check their breasts regularly for early signs of breast cancer. Aimed at a younger female audience, in an effort to prevent breast cancer, the ad uses humour and hot guys to firstly grab attention before going onto explain the [...]

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Posted by Belinda Vesey-Brown on


   

Origin Energy Sustainability Drive Campaign

Early last year Origin Energy released a campaign called – Sustainability Drive Campaign. The reasons for the campaign were simple; with the growing demand for energy, climate change became an issue and Australians started noticing their energy bills begin to rise. People started to notice who their energy provider was and what they were offering. If they didn’t [...]

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Posted by Justine Clementi on


   

It must be the Super Bowl…

What is the Super Bowl without the razzle dazzle of big name stars featuring in time-slot specific ads that (generally) lend themselves to being sent to all corners of the internet. Check out the latest which brings back Matthew Broderick as Ferris Bueller for Honda.              

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Posted by Justine Clementi on


   

Sacred Grounds is good

The new campaign for Sacred Grounds Organic Fairtrade coffee uses creative copywriting and beautiful typography.

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Posted by Dawn Wilson on


   

Will you still Facebook when you’re dead?

Facebook hosts the app ifidie, so people can leave messages from beyond the grave.

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Posted by Dawn Wilson on


   

Selleys – “Fast” Dresser

I have to have a bit of a laugh whenever I see this commercial, but ladies, you have to admit, it is very funny and so true. Selleys clever marketing has done it again with their new commercial for Selleys No More Gaps Fast Dry that is obviously very quick and easy to use. The [...]

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Posted by Angie Rapisarda on


   

Sam Kekovich’s Australia Day

Australia Day wouldn’t be the same without a viral hit from Sam Kekovich. This year is no exception with the latest lamb-tastic video spreading across the web. Check it out.              

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Posted by Justine Clementi on


   

50 years of inspiring design and advertising creative.

             

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Posted by craigb on


   

Lose your licence and you’re screwed

Recently I was researching design ideas on the internet for a project. As you can imagine seeing some awesome ideas from someone else can spark off an inspiration in you, which translates into an awesome concept for the project you work on. One of the things that is so great about the internet is that [...]

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Posted by Dawn Wilson on


   
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