Category Archives: Advertising Campaign

Exercise = subway ticket

To promote exercise and the 2014 Olympics, a very special ticket machine has been installed at the Moscow subway station.

Instead of accepting money as payment, the high-tech ticket machine only accepted exercise. Riders could receive a free ticket by standing in front of the machine’s camera, and performing 30 squats. The idea is to get people active and amped for the games.

If you could do a little bit of exercise in exchange for a train ticket, would you?

Coke uses technology to create this powerful campaign

I just found this fantastic new campaign from Coca-Cola. They have used technology is a way that brings together people in a really powerful way.

In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.

Va Va Voom… bringing the Renault brand to life

Renault in the UK gave some test drivers of their new Clio a drive to remember when they pressed the ‘Va Va Voom’ button. This tagline has served Renault well over the years and now a freshly installed button inside the car treated them to an improv scene of Paris complete with shirtless men offering flowers (for female drivers) and burlesque dancers for the males to make their test drive truly memorable.

We liked the way the brand and the tagline were brought alive to give an experience to the prospective customer that was far from the predictable test drive they were expecting.

Congratulations Renault, this was done well.

Yours in marketing,

Belinda Vesey-Brown

 

Fiats graphic design flair

The Design Institute of Australia is proud to announce their endorsement of the 2013 Fiat Nationals. The event hosted by the Queensland FIAT car club – a Non for profit organisation, provides the opportunity to highlight the beautiful graphic designs that have accompanied the beautiful cars designs – time after time.

The FIAT nationals will be held on the weekend of the 18-20th of January 2013, drawing Fiat Car Club members, design enthusiasts, and motoring devotees from the Asia Pacific to gather in Ipswich, Queensland. The weekend encompasses a variety of competitive and social events that will include a timed sprint at Queensland Raceway, the 50th “Fiat of Italy Cup” Autokhana, a Show’n’Shine, participation of by other car clubs such as Alpha Romeo car club as well as a Presentation Dinner.

As a the centre point of the Nationals, a vast collection of graphic design, marketing and advertising material and memorabilia will be on display at the Fiat Nationals DIA lounge. The DIA lounge will have activities for people to explore automobile graphic design first hand – a must do for kids looking at becoming designers of the future.

The DIA lounge will be a chill-out spot for adults and children to enjoy the 2013 FIAT Nationals. DIA board member & Designer Marina Kozul says, “The FIAT nationals not only represents a celebration of FIAT cars and the fiat group which includes (Fiat, Alfa Romeo, Ferrari, Maserati, Lancia, Jeep, Chrysler) but also represents a celebration & acknowledgement to the huge body work made by fiat designers since 1899. The contribution of graphics designers for the automobile is immense.

Since the beginning FIAT graphic designers have been giving a voice and visual communication to FIAT automobiles. As the DIA is a professional body for designers, founded by the design professions, and run and funded by designers;. The DIA is delighted to endorse The FIAT Nationals which shows appreciation for good design. There is nothing more convincing than an example or good design because good design prevails – and FIAT has certainly proved that.

DIA Queensland co-president and Graphic Designer Peter Florentzoz says the fiat posters represent ideas of heroes and crossing frontiers. Those messages accompanied the bold fiats designs – the hero being the everywoman, man and every child looking to cross the next frontier smartly.

Communicating a smart message about an automobile/design/product is just as important as the smart automobile itself. In many cases sometimes the poster was the only way to plant a seed in people’s minds about the possibility in owning a FIAT. The information graphics designers deal with not only requires a sound understanding of text based communication but also requires them to skilfully use the communication properties of symbols, colours and pictures.

FIAT has relentlessly provided that communication worldwide capturing life’s romantic, heroic, and vivacious moments all though graphics design, some say the FIAT campaigns were at the art of graphic design.

For more information on graphic design as a profession visit: www.design.org.au
To see the FIAT graphics design portfolio at the 2013 FIAT Nationals register at: www.fiataustralia.com

 

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Smell the Power with Old Spice

Earlier this year Old Spice and Proctor and Gamble teamed up to create ads with cut through. Starting off with a peaceful setting presenting a cleaning product, the ad is hijacked by Old Spice’s Terry Crews, with a statement “Old Spice Body Spray is too powerful to stay in its own commercial!”

This is where two companies with the same target markets have come together in an interesting way to create a very memorable ad. The ad was first released on Old Spice’s facebook page and You Tube. At the time of publishing this article there were 5.6 million views to YouTube alone in the 11 months since release.

Yours in advertising.

Belinda

 

When a viral video is not a viral video!

This is new from navigation systems TomTom… a take off of some of the top videos that have gone viral this year… Does it work? or is it just a little too lame to go anywhere?

I think it is a good attempt but don’t think it will get the cut through that TomTom may be expecting. In saying that is always refreshing to see a brand take a creative approach to their marketing and be willing to take a risk with something new.

What do you think about this approach?

Tim Leberecht talks Brand Stories

Tim gives a great insight with this TED talk about how your brand is what other people say about you when you are not in the room. He says “Hyperconnectivity allows companies to be in that room now, 24/7. They can listen and even join the conversation.”

In this talk Tim presents three rules that brands can use to change how their customers / consumers feel about them which then affects what they say about them.

These 10 examples that Tim outlines in this talk are all using his three rules and are doing something totally unexpected. We were only talking today now we love to work with brands who are willing to let us shape a creative idea and then being willing to try something different. It gives them greater cut through than being safe ever will. Here are some brands that have done just that.

1. Patagonia asks consumers not to buy their products.

2. Interflora sends bouquets to customers having a bad day.

3. Semco lets employees set their own hours and salary!

4. Radiohead lets fans set their price for their album.

5. Anthon Berg sells chocolates for good deeds.

6. Netflix offers employees unlimited holidays.

7. Microsoft supports hacking.

8. KLM makes happiness strike again.

9. Frog encourages employee speed-meeting.

10. American Express turns travel into a game.

Yours in being different.

Belinda

The art of automobile design

 

The Design Institute of Australia is proud to announce their endorsement of the 2013 Fiat Nationals. The event hosted by the Queensland FIAT car club – a Non for profit organisation, providing the opportunity to come and enjoy an extensive collection of beautifully design cars – racing or not.

The FIAT nationals will be held on the weekend of the 18-20th of January 2013, drawing Fiat Car Club members, automotive design enthusiasts, and racing devotees from the Asia Pacific to gather in Ipswich, Queensland. The weekend encompasses a variety of competitive and social events that will include a timed sprint at Queensland Raceway, Autokhana, a Show’n’Shine, participation of by other car clubs such as Alfa Romeo, as well as  a Presentation Dinner. In 2013 the fiat nationals incorporates the 50th running of the Fiat of Italy Cup, the cup which came from Italy & the European racing of the 20′s.

The level of design in the Fiats leads you to want to know more about its design goodness, and FIAT design is good – real good. The FIAT group has for 100 years (since 1899) been one of the most passionate / design / art led automobile companies of them all.

Through iconic automotive designers like Pininfarina & Bertone we were brought many notable car designs for companies such as Ferrari, Maserati, fiat, Alfa Romeo and others. FIAT in particular, allowed the car designers the freedom to design on a blank canvas which is unmatched in the world. Because of the dedication to design the flow-on effect was that Pininfarina & Bertone would play a huge role in inspiring many generations to pursue automotive design as a profession.

Jared Fossey, DIA board member is one of those professionals. ‘A love of looking and drawing cars throughout my childhood is what made me become the industrial designer I am today”. Great automotive design is often something that you only appreciate as you compare it with not-so-great design. Car designs are such a crucial part of society.  They underpin (in a lot of cases) the natural resources we user, the urban & suburban places we live at, the different things we purchase and courier, let alone setting a mood or making us feel a certain way.

Currently the car design industry is going through a huge transformation of ethics and changes in leadership. Whether they are designing a new electric model or one which overall consumes less, automotive designers are charged worldwide with improvements through all components of a car said Fossey. Social expectations are largely what inspire automotive designers to generate better designs for the future and FIAT cars are an example of a social response dubbed as the original city car and the Italians people car.

The level of design in FIATS generally exceeds Interior & exterior & performance expectations. At the centre point of the 2013 Nationals and alongside the cars themselves, a vast collection of automotive design, graphics design & memorabilia will be on display at the DIA lounge. The DIA lounge will welcome people and children to experience first hand what industrial car design could be like as a profession with activities and enthusiasts to share their passion for FIATS.

When you discover good automotive design of FIATS you wish you could shake the hand of the designer. To attend the 2013 FIAT nationals and see some seriously good specimens of automotive design register at www.fiataustralia.com and see you at the DIA lounge.

Yours in automobile design,

Marina Kozul

BMW M Presents: The Making of an M Print

Unmatched performance meets another type of one-of-a-kind. Watch the BMW M6 Coupe race from 0 to 60 over paper to create unique autographs for M fans nationwide. Get a behind the scenes look at how Matt Mullins, Chief Driving Instructor of the BMW Performance Driving School, ink, and the BMW M6 Coupe created the M Print.

We love the creative thinking that has gone into this campaign. Who wouldn’t want to receive a copy complete with stone indents. Very collectable.

Well done BMW.