All posts by Tanya Heading

BADC Awards

The crown jewel of what BADC has to offer!  Without doubt over the past 37 years The Brisbane Advertising and Design Club awards are the most anticipated event of the year.

Starting back in 1975 as a wine and cheese night, in a small cafe in Woolloongabba. The awards were started and have always been to reward our hard work, late nights and creative brilliance. It’s a night where Brisbane Advertising and Design stands up and shows why it is fast becoming a town like no other. But it’s more than just awards, it’s a chance for us to let our hair down and have a drink with our mates. What separates Brisbane from the other big cities isn’t the border, it is our mateship. Regardless of which agency, design studio, post house, sound studio or production company we come from.

So make sure you get your tickets early, each year the event sells out faster. You’ll be kicking yourself if you miss out.

Date: Saturday October 13th 2012, 6.30pm – Midnight

Venue: The Marquee, Victoria Park Golf Club, 223 Herston Rd, Herston
Dress: Cocktail

Reference and for more information visit the BADC website.

Yours in rewarding good design,
Tanya.

Autism Speaks

Microsoft Kinect is partnering up with tonnes of digital billboards and installations this year, and here is just one example to help kick it all off. Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try.

I’m really impressed how we can interact with a screen, what a great form of communication.

Reference: Digital Buzz.

Yours in interaction,
Tanya

 

Coca-Cola: Happiness Machine for Couples

For the past Valentine’s day, Coca-Cola installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple.

Just another way to use communication in advertising.

Reference: C-Section.

Yours in happiness,
Amber

The Brand Called You

According to Tom Peters back in 1997:

Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me, Inc. It’s a new brand world…

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

It’s that simple — and that hard. And that inescapable.”

Wow, this gives a new dimension to branding. Even though this article was written over a decade a go, the idea of ‘being a brand’ was ahead of its time… but it fits much more readily into today’s world. We are all walking brands.

Read the full story here.

Yours in branding YOU,
Amber.

Social Media… not just a fad.

Social network sites are growing popularity every day. Businesses can no longer ignore this social media trend. Instead, we should embrace these opportunities as affordable marketing tools for both online and offline businesses.

 

 

Here are some important ways that social media can benefit your business:

  • Create and maintain awareness of your brand
  • Drive qualified traffic to your website
  • Nurture qualified leads
  • Increase your online presence – thus increasing the number of times your brand will appear in search results
  • Monitor online conversations about your brand so that you can manage your reputation quickly and efficiently
  • Learn about your competitors and their activities
  • Publicise your new innovations, awards and business successes
  • Find new business partners, vendors, suppliers and business opportunities
  • Build trust and credibility because it’s an open and transparent communication channel
  • Increase your position as a thought leader with articles and commentary
  • Increase your search engine rankings – social media generates back links and site traffic
  • Support other paid marketing and advertising activities, online or offline
  • Identify customer’s needs, wants and issues and communicate directly with them as to how your products or services can address these
  • Provide a complimentary customer support platform due to the ease of use and real-time updates
  • Find and recruit new staff

Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.

Yours in Social Media,
Tanya.

Floodlines: a living memory

7 April – 19 April 2012

Last summer, a deluge of epic proportions brought Queensland to a halt. Through stories, exhibitions and events State Library shares your contemporary and historical memories of Queensland floods. Making sense of the past and celebrating the spirit of recovery.

Floodlines: a living memory
Showcasing the significant events of the Queensland summer of 2010–11,Floodlines: a living memory celebrates the power of communities, their stories and spirit.

This exhibition interweaves photographs, film, music, sound and material from State Library’s collections with a ‘wall of stories’ of TV news footage and personal accounts of flood experiences, and designs for future flood-proofing with Flood of Ideas.

Queensland’s Flood and Cyclone Mosaic of community-contributed photos, and the political response to the disaster, help complete the rich and complex story of a summer we will never forget.

You’ll soon be able to download the Floodlines app for iPhone and iPad, to see flood waters rise in 3D as part of the exhibition. Using cutting-edge augmented reality technology, the app allows you to simulate the rise and fall of the Brisbane River across the CBD and surrounding areas.

slq Gallery, level 2 | Free

Floodlines: 19th century Brisbane
The ‘great floods’ of 1893 have lodged in community memory as a benchmark against which all succeeding floods have been measured. This exhibition probes the history of the 19th century flooding of the Brisbane River and examines the lessons learned and opportunities lost.

Philip Bacon Heritage Gallery, level 4 | Free

Find out more
Reference

Yours in photography,
Tanya.

Semi-Permanent

Well designers, it’s that time of year again! Have you got your tickets for Semi-Permanent yet?

Semi-Permanent is a world leading design conference that to date has hosted 29 events in 9 cities, covering 5 countries, with over 200 speakers and 50,000 attendees. In 2012, Semi-Permanent celebrates ten years of events – that’s a decade full of stories and wisdom from industry idols.

The event covers all disciplines of design, including graphic design, film, fine art, illustration, web design, interaction design, photography, visual effects, animation, graffiti, motion graphics, stop motion, and architecture, and much more.

Find out more here.

Yours in keeping up-to-date,
Tanya.

Kevin Allocca: Why videos go viral

Kevin Allocca is YouTube’s trends manager, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. (This is the first talk posted from an amazing TEDYouth event. Many others will come on line next month as part of our TED-Ed launch.

“In a world where over two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that [viral videos] have.” (Kevin Allocca)

Yours in going viral,
Tanya