Author Archives: Belinda Vesey-Brown
Employer Branding – how Virgin added ‘Virginess’ to Virgin Active
I love employer branding and when done well it can revolutionise Government Departments, large and even small businesses. Always on the look out for businesses doing this well, I was excited to find this fantastic presentation by Elaine J0bson, where she shares the principles on how Virgin successfully took the old Health and Raquet club brand and [...]
Google helps brand marketers with new online measuring tools
For me, one of the most exciting parts of an online advertising campaign is being able to track the success of the campaign using online measuring tools. Last week Google introduced the first two parts of what they are calling Brand Activate: Active View and Active GRP. With the introduction of these tools which produce [...]
Leveraging Mirror Neurons in Sales and Marketing
I love learning new things and was excited to be introduced by a client to Marco Iacoboni and his book Mirroring People. This was my first introduction into Mirror Neurons. What are Mirror Neurons?, well quite simply as Wikipedia have put it ‘A mirror neuron is a neuron that fires both when an animal acts and when the animal observes the [...]
Memorable approach for a Serious Medical Issue
Rethink Breast Cancer uses a very funny online advertisement to promote a free app that helps woman check their breasts regularly for early signs of breast cancer. Aimed at a younger female audience, in an effort to prevent breast cancer, the ad uses humour and hot guys to firstly grab attention before going onto explain the [...]
Kickstart your next creative project with some crowd funding
When it comes to producing a documentary or putting together a game there are so many expenses before you even get it to market. Now there is a better way to get your creative ideas off the ground. Imagine a portal where you can tell everyone about your project and then ask them to pledge [...]
Seth Godin – Tribes. Why they are important to marketing.
There is no doubt that the internet opens up many opportunities for each of us to find and communicate with people that have similar interests to us. Most of us have joined a group, a club, or a forum that we visit regularly to talk about or interact with what we love most. From a [...]
SOPA: Clay Shirky’s P.O.V
With SOPA (Stop Online Piracy Act) on the tip of everyone’s tongue, Clay Shirky offers a unique point of view on this movement that has the potential to change how we interact, create and view the web. What are your thoughts on SOPA? Is it necessary? Yours, Belinda. [...]
The power of Apple iBooks
Imagine a classroom where all the books are located on the one device and reading them is a total interactive experience. We have come so far with technology in the last 10 years. Feeling a little old, I remember back to the days when I had to cart text books around, reading and then writing [...]
How to create a successful LinkedIN Profile
I have been asked quite a bit lately about how a business professional should create a successful LinkedIN profile so I thought I should let everyone know my top 5 tips on creating a successful LinkedIN Profile. TIP 1 – A Compelling Personal Headline and Photo. Firstly, your personal headline is the first thing that people [...]
Christmas Apple iPhone advertising
I love my iPhone 4 and couldn’t imagine life without it, but after watching this ad, I found myself thinking should I upgrade to the new iPhone 4S. That is the power of this soft sell ad from Apple. It doesn’t mention Siri or iPhone at all in the ad but yet the messages about [...]