I love the transparency of digital, ‘true’ audience data is the one thing that traditional media (no matter how much is invested in pre and post research) cannot deliver. Amscreen can now detect the age, gender and more of each person that views their Ad Platforms which are primarily environment based. If this type of true-data isn’t wort having for future thinking for your brand, product or service, I don’t know what is. Just to clarify – I do believe in the power of traditional media and develop creative and planning for it frequently, it has occupied a valuable place for decades, and still does. Traditional is also fighting back by evolving to ‘tradigital’ with enhance digital integration – so it’s game on.