Renault in the UK gave some test drivers of their new Clio a drive to remember when they pressed the ‘Va Va Voom’ button. This tagline has served Renault well over the years and now a freshly installed button inside the car treated them to an improv scene of Paris complete with shirtless men offering flowers (for female drivers) and burlesque dancers for the males to make their test drive truly memorable.
We liked the way the brand and the tagline were brought alive to give an experience to the prospective customer that was far from the predictable test drive they were expecting.
Congratulations Renault, this was done well.
Yours in marketing,