When a viral video is not a viral video!

This is new from navigation systems TomTom… a take off of some of the top videos that have gone viral this year… Does it work? or is it just a little too lame to go anywhere?

I think it is a good attempt but don’t think it will get the cut through that TomTom may be expecting. In saying that is always refreshing to see a brand take a creative approach to their marketing and be willing to take a risk with something new.

What do you think about this approach?