ABC2 have recently launched a new ident directed by PictureDrift’s Brendan Cook and animation created by Mirage VFX.
The hummingbird was basis of the concept and you watch it transform from its natural state into a bright pink. The magic of this transformation happens after the bird eats from a pink flower. Their aim was to add to the already existing collection of idents and to represent the channel as youthful and a bit quirky. The pink and green colours used are based on the channel colours and is an interpretation on the channels tagline “Always Brighter”. It is colourful, cheery and fun to watch. ABC2 have created a great ident that captures the channels essence and beliefs.
Yours “Always Brighter”,