With so much technology at our fingertips, the ease in which we communicate is something that many of us take for granted. Our worlds are thrown into chaos and we realise just how dependent we are on technology when our email is down or a mobile phone is lost. Imagine if, until recently, you were unable to communicate freely or effectively. Imagine what social media sites like Facebook and Twitter would mean to you if you were deaf or unable to speak. The new ways in which we communicate are giving people a voice that, until recently, they did not have. We think that’s pretty magical!

Now, more than ever, government organisations and businesses, need to look at how their target audience communicates and ask themselves “is our message being heard? or is it falling on deaf ears?”

Yours in effective communication,
Andrea.