The future of Nokia in Microsoft’s hands..

Remember when everybody had Nokia’s? Times have changed and the future of Nokia is dependent on convincing customers to switch from Google’s Android and Apple iPhones to Microsoft. Last year, Nokia posted a global net loss of $1.5 billion as it failed to enter the smartphone market.

Last month Martin Place in Sydney a very interesting interactive advertisement for their phone – Lumia. The ad was integrated with touchscreen capabilities that allowed the user to use it like you would a mobile phone. You work through the advertisement like you would a phone (only a thousand times the size). The campaign seemed to give a new feel to the brand. The initial launch for the campaign was late March in five locations. The weeks after the campaign launched it was said to grow, using outdoor, TV and digital, with each sector grabbing about 30% of the marketing budget.

Check out the campaign below and see what you think but I guess the question is – Can their be three mobile phone operating systems in the market?

Autism Speaks

Microsoft Kinect is partnering up with tonnes of digital billboards and installations this year, and here is just one example to help kick it all off. Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try.

I’m really impressed how we can interact with a screen, what a great form of communication.

Reference: Digital Buzz.

Yours in interaction,


Coca-Cola: Happiness Machine for Couples

For the past Valentine’s day, Coca-Cola installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple.

Just another way to use communication in advertising.

Reference: C-Section.

Yours in happiness,

The magic of communication

With so much technology at our fingertips, the ease in which we communicate is something that many of us take for granted. Our worlds are thrown into chaos and we realise just how dependent we are on technology when our email is down or a mobile phone is lost. Imagine if, until recently, you were unable to communicate freely or effectively. Imagine what social media sites like Facebook and Twitter would mean to you if you were deaf or unable to speak. The new ways in which we communicate are giving people a voice that, until recently, they did not have. We think that’s pretty magical!

Now, more than ever, government organisations and businesses, need to look at how their target audience communicates and ask themselves “is our message being heard? or is it falling on deaf ears?”

Yours in effective communication,

Communication….. Then, Now and In The Future

As a baby boomer being in the workforce for over 40 years, I can say that I have seen some compelling changes in the way we communicate in business.

Before computers, email or faxes, one very early form of communication that was used in my workplace was Telex via a Teleprinter Machine similar to the one pictured below. The Telex network is a switched network of teleprinters similar to a telephone network and it was used to send text-based messages. It began in Germany as a research development program in 1926 and became an operational teleprinter service in 1933.

A Teletype Model 32 used for Telex service.

Image source: Wikipedia.

Over the past two decades, technology has transformed communication by making it more and more pervasive. Advances in computer and telephone technology have created an explosion in the ways we can reach each other: by fax, cell phone, e-mail, text message, blog, LinkedIn and Facebook.

A survey commissioned in the U.K. found that respondents spent an average of 3 hours and 45 minutes talking on the phone, e-mailing and sending text messages [source: BBC News]. Some of these communication tools allow us to work more efficiently; for example, a manager can send a meeting agenda to the whole office with one e-mail, a process that once would have required typing a memo, making copies, and distributing them to each desk.

We’ve come a long way since Alexander Graham Bell’s invention of the telephone in 1876. Yet many of us still use telephones as well as mobile phones. In the late 1970s and 1980s, the car phone was more popular than the regular mobile phone. However, since the mobile phone boom in the 1990s, when mobile phones became much more affordable, the car phone became less popular as most people carry their mobile phone around with them, and the availability of hands free kits installed into many cars allow the driver to talk and listen to a call while driving.

Many people assume that the way they communicate is the way everyone communicates.

Here is a brief chart of communication preferences and communication obstacles for the various generations.

This information is part of an excellent article that helps explain the differences between the generations and the differences in communication styles. Source:

Yours in Communication

Angie Rapisarda