Number 31

When joining Brio Group (then Red-I Design) I was encouraged to write my 101 Dreams and I have been crossing them off ever since (and enjoying every last one of them).

But in the time it has taken me to write this blog someone in Australia has been given the news they have blood cancer.

This said, on Saturday 17 March 2012 I will be completing Number 31 on my list… to shave my head for a cure. I have signed up to take part in the World’s Greatest Shave.

You can view my fundraising page and see how my progress is going (or even better sponsor me) here.

http://my.leukaemiafoundation.org.au/tanyaheading

Why this cause is so important

Today 31 Australians will be given the devastating news that they have leukaemia, lymphoma, myeloma or a related blood disorder. That’s more than 11,500 people this year. Although survival rates are improving, blood cancers like these are the second biggest cause of cancer death in Australia. The Leukaemia Foundation receives no ongoing government funding, so supporting this event makes our Vision to Cure and Mission to Care possible.

The money raised will go towards research, which is needed to find better treatments and cures for leukaemias, lymphomas, myeloma and related blood disorders. Your donations and sponsorship will also support families when they need it most, providing leukaemia, lymphoma and myeloma patients with a free home-away-from-home near hospital during their treatment.  It will also mean we can transport them to appointments and provide as much practical assistance and emotional support as we can, all free of charge.

All the Leukaemia Foundation’s services are free. Let’s keep them that way.

Yours in baldness,
Tanya.

Seth Godin – Tribes. Why they are important to marketing.

There is no doubt that the internet opens up many opportunities for each of us to find and communicate with people that have similar interests to us. Most of us have joined a group, a club, or a forum that we visit regularly to talk about or interact with what we love most.

From a very young age I remember taking part in activities organised by the Fiat Car Club. I have continued to attend regular meetings and outings and enjoy talking about my latest restorations or purchases with others in the club, who share my passion. Where the notion of tribes gets interesting is that my father who drives a rare ‘model’ here in Australia, has extended his passion online and joined a forum where he regularly converses with members from all over the world who own the same car. (he has sourced another more detailed way to feed his passion). The forum is specific with a very narrow target group, but the reward for the time he spends participating is extremely high. Checking in on the forum is now part of his daily ritual.

This is what we need to consider when we are marketing, how do we ‘pull’ the right people to our business? Where they want to connect with us. Are we being specific enough about the target group/s and are we providing information that is helpful, useful or gives people a chance to interact with other people with similar interests?

Seth challenges us in this Ted Talk to consider, that we are now living through a change in the way ideas are communicated, spread and implemented. As marketers we need to rethink the ways we are doing things.

You will enjoy this discussion.

Belinda

Augmented Reality Business Cards

This blog is continued from my previous blog on creative business cards, that think outside the box. Over the last week I’ve been taken into the world of augmented reality and how this amazing technology is changing the way business can connect with their clients/customers. I’ve seen all kinds of amazing ideas, such as a clothing shop that shows you what clothes look like on you, without trying them on. A person stands in front of a screen with a camera and see themselves reflected, like a mirror. They can then select clothes that will appear on them, on the screen.

I was however taken with the reality of an augmented reality business card. These cards can provide a wealth of information including additional text, images and even video just by holding the card up to a webcam. When done right, it yields quite impressive results.

An example of this is shown in the video below, from advertising agency JWT London. They have successfully created a unique and innovative augmented reality business card. They have used image-recognition app Blippar. This app brings real-world images to life with augmented reality to provide overlaid digital information or interactive experiences for the user. By using the app to “blipp” the back of JWT London’s card, you can watch the agency’s showreel on your smartphone and also use the device’s GPS to bring up a map that provides the route to JWT’s office.

Watch the video to see it in action and let us know what you think.

 

 

I for one think this is a great use of technology that takes the ordinary business card to a new level of communication. It’s still small and fits in someone’s wallet or back pocket, but shares more information in an interactive and fun way.

Yours in design technology,
Dawn

 

Interview: Andrew Apostola, Creative Director at Portable

We interviewed Portable’s Creative Director Andrew Apostola about Brisbane’s creativity, product design and challenges in design in the coming year.

What excites you most about Brisbane’s current design / creative industries?

We’ve been following the progress of the Edge over the past few years and have been really impressed by the space and the opportunities being made for creative professional to come together and engage. The first step to creativity is making a space available in your life for creativity to happen: Brisbane is definitely doing that.

What are the biggest challenges that face product designers in the coming 12 months?

At Portable we’ve been intrigued by the amount of data that is being aggregated around the world. An hour of video footage is uploaded to YouTube every second. That’s incredible. The same applies to the iTunes App Store and to web platforms in general. There is SO MUCH. How often do you try to find something interesting before giving up with nothing? So the challenge for product designers is going to be getting your product noticed. All the tools are there. Resources have never been more easy to attain.

What are the biggest road blocks you see that prevent us from achieving great design and delivering relevant products to consumers?

I’m a fan of Steve Blank who talks about the need for product designers to spend more time undergoing a customer discovery process than a design process. I think that understanding the core needs of users and customers is the biggest road block to most designers and design process. And when I say core, I mean keeping design to one or two key use-cases or stories that relate to your user and forgetting the rest.

What do you see as Brisbane’s biggest challenges to becoming a truly ‘creative city’?

Brisbane, you already are a creative city—stop beating yourself up so much! Go out there and find other creatives and talk about your ideas. That’s how incredible ideas and companies get founded, by encouraging people to mix. Maybe spend 2012 practicing saying to people, “I love your thinking, what can we work on?” and see what comes of it Brisbane.

You can follow Andrew on Twitter here

Portable will host Portable Presents Product Design 2012 next Tuesday. You can buy tickets here 

It must be the Super Bowl…

What is the Super Bowl without the razzle dazzle of big name stars featuring in time-slot specific ads that (generally) lend themselves to being sent to all corners of the internet. Check out the latest which brings back Matthew Broderick as Ferris Bueller for Honda.

http://www.youtube.com/watch?v=VhkDdayA4iA&feature=player_embedded

When in doubt, link

 

Hi February, where did you come from?!

This week has turned into a little whirlwind and rather than write a long-read or similar I thought I would share with you all the links I’ve been squirreling into my Instapaper (if you don’t have an account I highly recommend signing up. Takes all the stress of FOMO by saving articles to read later) to read over the weekend when the manic speed of this week drops a few notches.

I hope you find something of interest. Enjoy!

 

Children’s Art Centre Exhibitions

Having a 20 month old toddler, I know how challenging it can be coming up with new and exciting activities for kids… especially when it’s raining!

This said, I have to share with you my weekend visit to the Gallery of Modern Art (GOMA). They have a great interactive kids exhibition running at the moment called Yayoi Kusama: The obliteration room, 2002 (running 19 November 2011 – 11 March 2012). The obliteration room invites visitors to obliterate the completely white surfaces of a life sized Australian living room, re-created within the Gallery, with coloured adhesive dots.

I could not hazard a guess at how many thousands of dots there are already in the room!

Children's Art Centre Exhibitions

About the Artist: Japanese artist Yayoi Kusama is one of the most significant and influential artists working today. When she was a small girl she started seeing the world through a screen of tiny dots. They covered everything she saw – the walls, ceilings and even her own body. For 40 years she has made paintings, sculptures and photographs using dots to cover surfaces and fill rooms. Kusama calls this process ‘obliteration’, which means the complete destruction of every trace of something.

Check out the current kids exhibitions here.

Yours in creative kids entertainment,
Tanya.