The Shared Experience of Absurdity


Charlie Todd causes bizarre, hilarious, and unexpected public scenes: Seventy synchronized dancers in storefront windows, “ghostbusters” running through the New York Public Library, and the annual no-pants subway ride. At TEDxBloomington he showed how his group, Improv Everywhere, uses these scenes to bring people together and as I see it make people smile and laugh.

One of the many things I took away from his talk is how as kids we are encouraged to play and nothing is thought of it, but as adults we don’t play as much. I hope this shared experience will not only make you smile, but remind you to put some play into your life.

I also encourage you to check out the Improv Everywhere website. It has videos of all of their missions (as they are described) and all are worth a look. So sit back on this Friday and share a laugh.

Yours in sharing absurdity

Braille Burgers

How awesome of a campaign is this…

Fast Food Chain Wimpy Passes a Message to Visually Impaired Customers

Wimpy, a hamburger chain in South Africa, wanted to let visually impaired people know that they offered braille menus in all of their restaurants. To spread the word they built braille burgers that blind people could actually read. With the help of skilled chefs we took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille.

According to Wimpy, its efforts was so appreciated that the three institutions discussed the campaign in their braille newsletters, which ultimately resulted in Wimpy reaching 800,00 visually impaired people.


Yours in awesome campaigns,

Will you still Facebook when you’re dead?

ifidie is an app hosted by Facebook that allows you to leave a message that will only be published if you die. You install the app, record a video or write a message, then name three trustees from your Facebook friends. After you die, if all three of your trustees agree, the message will be posted on your wall. The app suggests you can leave a proper farewell, reveal a long-kept secret, or tell someone what you really think of them!

So, handy? Or creepy?



But wait, it gets creepier… ifidie used Facebook and Twitter check-ins to track where people were at certain points in time, and called them with the ominous message that DEATH CAN COME AT ANY TIME. The creepy all-knowing voice knew where they were and told them they must go to They called thousands of people and not only did this attract media attention, it actually did increase the traffic to their website.



Yours in taking things too far,



The Joy of Books

Type Books Signage


Books are more than pages of text and images and this gorgeous stop-motion animation video for Type Books, in Toronto Canada, reminds us of the joys of books. It also helps to remind us of the joy of wandering though the cramped shelves of the local neighbourhood bookstore, deciding which book has the potential to delight us. Even though I myself am a technology lover and I do love being able to read a book or magazine on my iPad, this video reminds me of feeling the printed pages, the smell of the paper of a new book and it sure makes me want to explore a little bookstore to find a new treasure to curl up and get lost in. I think that’s why this beautiful creation is so inspiring and in the short time since it’s release has had well over a million hits on YouTube and gone viral over the internet.

It is a lovingly crafted video that imagines what happens after the bookstore closes, with the books moving, dancing, changing in a domino-like effect and even reading one another. It’s whimsical, magical and inspiring.

What I also love about this video is that it was created by the owners (Sean Ohlenkamp and Joanne Saul) of the bookshop themselves with the help of 25 volunteers. It helps though, that Sean Ohlenkamp is also an associate creative director at a Toronto-based advertising agency and has created some other beautiful campaigns and stop-motion animation, you can see here.

“After organizing our bookshelf almost a year ago…my wife and I (Sean Ohlenkamp) decided to take it to the next level. We spent many sleepless nights moving, stacking, and animating books at Type bookstore in Toronto. Everything you see here can be purchased at Type Books.”

Stop-motion animation is incredibly intensive, as everything is shot by frame-by-frame. Each change is a new scene. The owners and team of volunteers shot this video over four nights, starting as soon as the shop shut at 6pm, right through to 10am. Sean has estimated that each second contains approximately 10 frames, so in the almost 2 minutes of this video there’s about 1,200 frames.

I myself admire the time and energy this would have taken moving around every book for each frame, but a wonderful end result that’s spreading around the world, is worth it. What do you think of this campaign? Are you inspired to head out to a bookstore and buy a book to read this weekend?

Yours in awesome advertising,

Selleys – “Fast” Dresser

I have to have a bit of a laugh whenever I see this commercial, but ladies, you have to admit, it is very funny and so true. Selleys clever marketing has done it again with their new commercial for Selleys No More Gaps Fast Dry that is obviously very quick and easy to use. The couple in the commercial are about to go out and the woman is undecided about the dress she is wearing, so she goes back to change it. Her very patient partner decides to fix the wall while he waits for her. The quick 20 minute drying feature of this product then allows him to also paint the wall while he again waits for her to go back to find her earrings! Yes, she took 20 minutes to decide what dress to change into. I wonder how long it took for her to find her earrings!

Yours in Selleys Commercials
Angie Rapisarda

Kid’s know best

How often do you think of something you’d love to do, or a goal you’d be proud to achieve, but you are blocked because you don’t know how? You put it in the too hard basket, because you don’t know where to find the information, training or resources you need.

This little guy, Thomas Suarez, was an inspiration to our team this morning, as we watched this video of his TED talk. He talks about how he approached his goal, to make an iPhone app. Suarez has uploaded two apps to the app store (including the very cool “Bustin Jieber” – a Justin Bieber whack-a-mole) and he’s onto his third!

Very inspiring! If he can do it, so can we!

Yours in learning-from-kids,


Type cast

All designers love type, so for some inspiration I thought I’d share some amazing typographic ‘shadow art’. These pieces are from a range of artists who cleverly cast light onto their sculptures to create amazing shadow effects (in these cases they form words). Enjoy!

Belgian artist Fred Eerdekens:

Shadow Artist Kumi Yamashita:

Graphic artist Áron Jancsó:

Shadow sculpter Tobias Rehberger:

Yours in typography,