Sacred Grounds is good
The new campaign for Sacred Grounds Organic Fairtrade coffee uses creative copywriting and beautiful typography.
Matisse ‘Up Late’
‘Up late‘ is back at GOMA with the current Matisse: Drawing Life exhibit, running from 20 January-2 March 2012 on Fridays 5.30-10pm. With an exciting line-up planned…. This Friday 3 February 8.30pm Tyrone Noonan (AUS/USA) – originally from Brisbane 10 February Brous (AUS) 17 February Jason Lytle (USA) 24 February Halfway (AUS) 2 March Bonnie [...]
What is your trade-off?
My friend, let’s call him Adam, recently sent me the above masterpiece dictating our 10 units of attention. We all have a finite amount of attention we can give and all up, as once was explained to him, there are approximately 10 units we can distribute how we see fit. Within these units you can [...]
Is Your New Year Looking Positive?
With the start of the new year, most of us like to take the time to reflect on the past year and what we will do to make this year better, all with the best intentions, whether it be with New Years’ resolutions or changing your mindset with a positive attitude. Positivity is contagious. Is [...]
Cut
Recent findings from a number of large scale studies of consumers and their habits suggest that less choice equals more sales. Interestingly, secondary conclusions for this hypothesis suggest that less choice converted to quicker decision processing and therefore greater sale conversion. Could these findings be due to the time poor nature of consumer habits or [...]
Thinking outside the box
As we all know in branding and in life, first impressions count. Of course we all ask the question… “How we can do this?” Then in business you also have a lot of competition and it’s important to not only make a good first impression, but to also stand out from the crowd. While browsing [...]
The power of Apple iBooks
Imagine a classroom where all the books are located on the one device and reading them is a total interactive experience. We have come so far with technology in the last 10 years. Feeling a little old, I remember back to the days when I had to cart text books around, reading and then writing [...]
Gentlemint – Pinterest for Men only
I’ve been using Pinterest now for only a few weeks and it has become yet another procrastination tool that I have become addicted to! If you haven’t seen Pinterest, check it out at www.pinterest.com or better still you can follow my boards @ http://pinterest.com/paul_vb/ BUT now I have found a second version of Pinterest called Gentlemint [...]
Writing on the iPad
So we want to eliminate needing to take a notepad and pen with us everywhere to write and sketch our brain farts, when we have our trusty iPad at hand. There are various apps available from iTunes which have note-taking and sketching functionality as well as pens that sync to an iPad. Apps for download: [...]