Yellow Bird missing. Ransom note found.

I received a rather ominous email the other day from Yellow Bird Project. If you haven’t heard of them, Yellow Bird Project is an organisation that sells t-shirts that have been designed by an array of indie rock musicians. The profits from the shirts go to the charity of the musician’s choice. Their mascot is a little bird who, until now, has been safely residing across their branded materials. As part of a very cool new campaign to get their Facebook ‘likes’ up, the yellow bird has been abducted. According to the demands of the ransom note, the only way to possible to save his life is to ‘like’ the Facebook page. If they get 10,000 likes, the bird might be spared!

The campaign is supported by a range of ‘have you seen this bird’ and ‘save the bird’ posters.

This online social media campaign is effective because it makes you feel emotionally involved with the situation. Will it work? Well, I liked it.

Yours in online marketing,

Anya