Made in the Now

Take current news, add an online community to vote the most interesting news article, create a one-of-a-kind t-shirt, sell said t-shirt for 24hours online and mix. The result? The latest brainchild from JM:Labs, Made in the Now (MITN).

This fantastic concept creates a new limited edition t-shirt every 24 hours with the design inspired by the highest voted daily news event. MITN only produce the t-shirt after you order further promoting responsible retail.

Recent designs have included Steve Jobs’ resignation from Apple, Alexander McQueen’s bequest to his dogs, and the UN’s declaration of the Somalia famine. While the shirts are currently unavailable to back order, you can view the archive here.

What I like most about MITN is its ability to creatively tap into current affairs and the visual interpretation of the story.

Image credit: Mark Lobo Photography

Download the app, visit the website or take part in choosing the daily design topic on Facebook.

Yours in digital show and tell,

Justine.