The world’s first social media powered film will make it’s debut on Monday, 25th July and you’re invited!
The Inside Experience is directed by Disturbia director DJ. Caruso and is the story of 24 year old Christina who has woken up to find herself locked alone in a room. Her only connection to the outside world is a laptop and this is where the social media genius kicks in. The object of the movie is to interact with Christina via the inside experience facebook page. The facebook page is Christina’s link to the outside world and her key to not only figuring out where she is, but to escape.
Members of the Facebook page, which can be found here: The Inside Experience are asked to assist Christina in her escape by posting to the Facebook page wall during specific hours of the day. All times are US time, so if you are as keen on this idea as I am, we are both going to be up very early!
Suggestions and advice given by the social audience are read by Christina and her decisions in the game are made based upon this advice. Of course, there will be a filter applied to the inevitable “not so useful” advice, but on the whole, I think the interest in this movie event far outweighs the users who may attempt to dilute the experience for those who are genuinely participating.
The movie is being sponsored by Toshiba (who supply the laptop that Christina uses in the film) and Intel (the processor on board the laptop), so this is the marketing angle of the movie in full swing, it’s integrated quite smoothly though so there’s no real hard sell on the average user.
I’m pretty excited about this new move by social media into what I like to call “live direction” of a film. If it works, I think we can expect to see more of this type of film being produced, perhaps even via iphone apps in your cinema chair. Imagine the possibilities, heading off to the same movie a number of times with the ending always being different depending on who else is sharing your cinema!
Please, let this idea take off!
Check out the trailer for The Inside Experience below:
Yours in social films,