With so many businesses focusing their attention to an online environment through their websites, have you stopped to take stock of how communication takes place in your business?
Traditional methods of communication such as phone and fax are becoming outnumbered by online communication options such as Skype, Instant Messenger programs and most certainly, email.
I was thinking about communication in business today when reading over a recent study done in the U.S. which found that 24% of adults in the U.S. had used the internet to make phone calls. This has grown immensely over the last few years and it got me thinking about how many of those people had thought about integrating internet communications into their service offerings for clients. Here at Brio Group, we make use of programs like Skype to keep in contact with clients who are in different cities to us and also with each other if we are working from different locations.
Other communication avenues to consider are social media, where more often than not, clients and customers will feel comfortable to engage with your business. These could be questions or concerns as well as positive and negative feedback. All of these comments and ideas from your target audience are excellent ways of communicating your message and having a well rounded customer service effort.
Many large corporations are embracing the internet and using it to their advantage when servicing customers and clients.
How does your business communicate?
Yours in great communication,