I woke up this morning bursting with blog article ideas – weekend outings, upcoming events, social media trends, mind blowing marketing campaigns – but then I got to work, and the words disappeared like water droplets in the desert.
I was stuck at a creative roadblock and regardless of the subject I started on; I failed to find the flow. I started searching online, frantically trying to find a theme that could inspire readers, inspire creativity and give me a topic all rolled into one. But alas, nothing was found. Until that is, I employed a little technique I learnt during a Copywriting course with Ad School last year.
The technique is easy to learn and simple to perform. All it requires is a piece of paper, pencil, a few words (maybe a dictionary will help) and 100 blank boxes on a page.
So I took a deep breath, opened my dictionary and based on the first word that appeared (pineapple) I started drawing whatever came into my head. For one whole minute I let my stream of consciousness flow, and it was refreshing not to have to get it “right” first time around. I continued doing this, randomly finding words in the dictionary and drawing whatever idea, thought, or image came into my head until 10 minutes had lapsed.
Until that is, I arrived here, telling everyone about the 100-box technique and how it’s a lifesaver for anyone in need of a creative solution.
In times of creative droughts, how do you find and cultivate your creativity?
Yours in creativity,