To goo, or not to goo? That’s Cadbury’s eternal question

Everyone knows them, almost everyone has their own way of eating them, and this year 1,621,728 people “like” them.

Yes, the Cadbury Crème Egg has smashed, crashed, splatted, blended, mouse-trapped and sliced its way onto our TVs and social media sites once again. This time in their limited season “How Do You Goo” Campaign, with an added bonus, GOO DARES WINS!

Now I’m not loyal to many brands and chocolate is certainly no exception, but these little guys with their own personalities and quirks have me coming back for more every year – even to the point where I think I should “stock up” because its going to be a long hard year (or roughly 8 months) before I see them again. Talk about brand loyalty!

However, I’m beginning to believe my loyalty has more to do with the creative campaign that supports the brand as opposed to the actual chocolate or fondant used. My theory proved correct this weekend as I found a competitor’s crème egg on the shelf at my local supermarket, placed right beside my favourite Cadbury’s Crème Egg.

What was I to do – was I to goo, or not to goo?

In the end my partner convinced me to try the competitor’s egg, so I forlornly left my Crème Egg on the shelf and continued shopping. But as we walked the aisles I looked down at that little egg and felt like a traitor – I was forsaking a crème egg’s dream – being split in half with the fondant methodically licked out the center from one side, while the other was eaten whole for full sweetness effect.

So, in ode to the Cadbury Crème Egg I left behind on the supermarket shelf I dedicate this blog (+ video) and encourage people to go forth and Goo because you only have until April 24th.



Yours In Goo Camaraderie,


For more Creme Egg Goo-dness visit the official website.

When maths and design cross paths

In the Brio office recently, an interesting conversation led not only to some confusion but also to the concept of what happens when math and design cross paths. It was all sparked by the recent release of GoogleLab’s “Julia Map” project, a tool for exploring fractals using the Julia set numbers, a HTML 5 and JavaScript renderer and the computation of some interesting mathematical equations.

For those of you who don’t know what a Fractal is, defines it as:

–noun Mathematics, Physics .

A geometrical or physical structure having an irregular or fragmented shape at all scales of measurement between a greatest and smallest scale such that certain mathematical or physical properties of the structure, as the perimeter of a curve or the flow rate in a porous medium, behave as if the dimensions of the structure (fractal dimensions)  are greater than the spatial dimensions.”

At even the most intellectual time of day can be a difficult definition to get your head around. Thankfully, these structures can be visualised or graphed (which helps those of us who are less number-driven get a pretty good grasp on the concept without having to pull out some math textbooks), they can even be used in design. What? How? Brain explosion?

To help illustrate just how well math and design play with one another, here are a few examples prepared earlier (click on the Artist/Title/Image to visit their source).

Yours in mathematical-design fusion,


-Air- by =silwenka

Links by Tatiana Plakhova

Links by Tatiana Plakhova

Links by Tatiana Plakhova

Astral Rainbow – Warm by VolantKnave

Colourful Dragon by Goldey–Too

Oriental Illusions by Anna Kirsten

Telperion by LinelOske

Last Weekend of the Brisbane Moonlight Cinema

This weekend is your last chance to catch an outdoor flick at the Ford Fiesta Moonlight Cinema in Brisbane.

The cinema has been running at the Brisbane Powerhouse in New Farm park since December 15 and will finish up this weekend with a great line up for movies ready to be enjoyed in the open air. The movies for this weekend are The Next Three Days, Morning Glory and The King’s Speech.

If you haven’t experienced the Moonlight Cinema as yet, now is your last chance for some time to enjoy the movies and the atmosphere.

There is a wide selection of food and drink on hand, but if the picnic basket is more your style you are more than welcome to bring your own food along! You can even hire a bean bed to watch the movie in style. Apparently these go pretty quick, so turning up early is essential!

Tickets can be purchased both online and also at the box office from 6pm on the day. Plus, if you use public transport to get you to the cinema, you receive a $3 per person Eco ticket discount!

What a great way to spend your Saturday or Sunday evening!

For more info check out the Ford Fiesta Moonlight Cinema website or Our Brisbane.

Which movie will you see?

Yours in outdoor cinema fun,


They don’t make them like they used to…

I loved …Paul’s post last week of Back to the Future: a photograph concept. Photographer Irina Werning recreated old childhood photographs, with some very goofy results. This got me thinking – isn’t it great that we live in 2011?! The advertising strategies and fashion in the 70s and 80s is something quite unbelievable, but my goodness it’s fun to look back on them for a laugh! Here are some great advertisements from the 70s that will make you thankful it’s 2011. Some of the copywriting is just brilliant!

So if you’re flipping through a magazine and see a particular ad that defines today, keep it somewhere safe. Who knows, we could look back in 40 years time and have a good laugh at those flip phones, big cars or bright clothes and wonder what on earth we were thinking!


Yours in loving the present,

World Press Photo of the Year 2010

World Press Photo of the Year: Jodi Bieber, South Africa.

This haunting portrait of 18-year-old Bibi Aisha, photographed by South Africa’s Jodi Bieber is the World Press Photo of the Year 2010. An international jury, including 19 picture editors, curators, photographers and press agency reps, chose this shot out of 108, 059 entries in the 54th annual World Press Photo Contest.

Bieber’s winning picture shows Aisha, who was disfigured as retribution for fleeing her husband’s house in a central Afghanistan village. Her ears and nose were cut off, which is part of local culture when a wife shames her husband. It’s reported she fled her husband to return to her parents home, after complaining of violent treatment by her in-laws. To read more about her story, click here.

Striking, honest and beautiful rolled into one, this photograph makes such an impact. It will no doubt be one of those images you will recall when you think of Afghanistan and the reality of the terrifying outcomes its local culture can present.

The list of winners is very impressive, featured below are a few that struck a chord with me.

Nature 1st Prize: Thomas P. Peschak, Germany/South Africa. Gape Gannet comes to land, Malgas Island, South Africa.
Arts & Entertainment 1st Prize: Andrew McConnell, Ireland. Joséphine Nsimba Mpongo practices the cello, Kinshasa, DR Congo.
Daily Life 1st Prize: Feisal Omar, Somalia. Man carries a shark through the streets of Mogadishu, Somalia, 23 September.

Want more? Visit the Word Press Winners Gallery 2011 website.

Yours in photography,


Need a laugh? Brisbane Comedy Festival to liven up the Powerhouse

The Brisbane Comedy Festival will hit the Brisbane Powerhouse in March, promising a giggling start to autumn. And let’s admit it, after such a mixed-up summer (storms, floods, cyclone, and a weekend heat wave), I think we can all use a bit of humour.

So what can you expect from the Festival which opens Tuesday 1 March and ends Sunday 27 March? Enjoy well-known comedians who will return to the popular festival, plus a handful of new funny faces. Also returning is Chalkboard, which offers a surprise, late night line-up every Friday and Saturday night. Tickets go on sale at noon on the day of the show. And if it’s anything like last year, these evenings sell out super fast – so remember to get in quick!

Headlining comedians you can look forward to seeing are: Wil Anderson, Josh Thomas, George McEncroe, Mel Buttle, Josh Earl, Lily Tomlin, Dave O’Neil, Peter Helliar and Denise Scott. To view the full programme, visit the Brisbane Powerhouse website.

Yours in Brisbane comedy,


Back to the Future: a photograph concept

Ok, I know I have posted about Back to the Future before … however I promise this isn’t another blog post about Michael J Fox and the movies that made him famous back in the 80s.

This post instead is about a fantastic photograph concept by Argentinean photographer Irina Werning with the same namesake. Irina’s photograph project differs quite dramatically from the Back to the Future concept most of you will remember.

This remarkable project is based on re-creating photographs and moments in one’s past … and I must say, with spectacular detail. Everything from clothing and location, to the film and the facial expressions are matched to the original photograph to the best of her ability. What was once just “another photograph” from one’s childhood or youth is turned into something that takes your breath away!

Irina says of her project:

“I love old photos. I admit being a nosey photographer. As soon as I step into someone else’s house, I start sniffing for them. Most of us are fascinated by their retro look but to me, it’s imagining how people would feel and look like if they were to reenact them today… A few months ago, I decided to actually do this. So, with my camera, I started inviting people to go back to their future.”

Here are some of the photographs from her project:

If you’d like to see more of the photographs from Irina’s project, click here.

Yours in photography,


Brisbane art galleries re-open after floods

The Queensland floods have put life on temporary hold for many people and businesses whilst the rebuild continues. Thankfully, life in Brisbane’s art world has now stirred with the re-opening of Brisbane’s premier art venues, The Queensland Art Gallery (QAG) and Gallery of Modern Art (GoMA), last week. The doors burst open to welcome the art-loving public back to enjoy exhibitions including Scott Redford: Introducing Reinhardt Dammn at QAG and the popular 21st Century: Art in the First Decade at GoMA.

Also joining the line-up is GoMA Talks. The fortnightly (until 14 April) Communcation – Who are we in the world of Web 2.0 series is hosted by Antony Funnell who invites the public to engage with a panel of ABC’s Radio National presenters on the issues that defined the first decade of the 21st century.

You can discuss how Web 2.0 fits into our world today. Web 2.0 refers to the interactive capabilities from the ‘second generation’ of the World Wide Web and includes social networking sites, blogging, video sharing and wikis. It will be an interesting talk, as the way we experience and use the internet today has changed greatly, especially with user-generated content being such a driving force behind Web 2.0.

If you’d like to pick the brains of industry experts from a range of fields and disciplines, join in the next talk on March 3 2011. You can also interact via the webcast, streamed live via the 21C Blog. Plus, why not tweet your questions to the panel during the events using the hashtag #GoMAtalks. You’ll be interacting in true Web 2.0 fashion!

For more information of the public talks, as well as visitor information and date changes to exhibitions, visit the Re-opening Update via the galleries’ website.

Yours in Brisbane art galleries,


The Pixel building proves to be Australia’s greenest building

Melbourne’s new Pixel building, the first carbon neutral office building in Australia, has achieved the highest Green Star score ever awarded by the Green Building Council of Australia.

Pixel achieved a perfect score of 100 points under the Green Star rating system for building design, whereas 75 points is the benchmark for 6 Star Green Star. Pixel gained an extra five points for innovation, which puts them at the top of world’s best practice. Included in Pixel’s five innovation points were points for carbon neutrality, a vacuum toilet system, the anaerobic digestion system and reduced car parking. The water initiatives in the project mean the building could be self sufficient for water – in this context, the project is water balanced as well as carbon neutral.

The designers of Pixel are all Victorian firms: architects studio505; sustainability and services engineers Umow Lai; and the structural engineer VDM Consulting.

The building features a new type of concrete which halves the carbon in the mix. Melbourne University designed the ‘living roof’ which re-introduces Victorian grassland species to the Melbourne area, and includes tracking photovoltaic roof panels. The multi-coloured sun shade system on the exterior of the building will provide the maximum amount of daylight into the office space, protecting it from glare and heat in the summer. While smart window technology ensures windows will open automatically on cool nights to enable air flow into the building. Electricity is generated by roof-mounted wind turbines, designed in Bendigo.

To learn more about the Pixel building, visit their website.

Now that we have shown the world how it is done, let’s hope we start converting existing buildings.

Yours in sustainability,

Australian Fashion Week

From runway shows to red-carpet parties, you can’t beat the glamour of Australia’s biggest fashion weeks. We can be treated to a preview of the autumn/winter collections of Australia’s hottest designers at L’Oreal Melbourne Fashion Festival – the week-long carnival of cutting-edge fashion and culture in March.

In May, join the fashionistas flocking to Sydney for the spring/summer shows of Rosemount Australian Fashion Week. Book your tickets to a catwalk show, where you can mingle with fabulous style-setters and celebrities. Get up to date on the next seasonal trends and then hit the stores of your favourite Australian designers.

I just love fashion and have just come across this article with some great photos showcasing 16 years of Australian Fashion Week outfits and designers that have led the way, including my favourite fashion designer Alex Perry.

Enjoy! (Sorry guys!)

1996- Zimmerman. The first ever Australian fashion week, offering local designers a chance to show off their work on a global stage.
2001 – Tuubl (ksubl). 2001 seemed to be the year for courting controversy. Founded by four surfer mates, this debut show fanned the flames of their now cult following, for Tsubi’s denim and T-Shirts.
2006 –Alex Perry. Designer Alex Perry had been showing his personal brand of glamour since Fashion Week began and in 2006 as Harpers Bazaar put it, his ‘Sugar-sweet micro frocks, embellished with beads and sequins’ dazzled the celebrity-heavy front row.
2009 Romance was Born. Romance Was Born’s Iced Vo Vo dress was one of the most iconic images of Rosemount Australian Fashion Week 2009.

2010 A Model wears a creation from Alex Perry’s Arabian Princess Collection.

Yours in Fashion Design,