The only kind of “viral” we like to share and experience at Brio, is the viral ad/campaign!
With social media taking over a lot of advertising space these days, it’s a given that viral advertising is only growing more popular amongst brands and consumers. Why? Well, the best thing about viral advertising is that it not only excites, engages and intrigues consumers, it also allows consumers to share their experience of a brand with others in a positive way.
AdNews is currently putting together a list of the Top 20 branded viral videos for 2010 and is calling on its readers and site users to submit their favourite advertiser funded videos (national and international) uploaded to YouTube this past year. If you would like to vote or submit entries, all you need to do is to subscribe to the AdNews website.
The judging process will take into consideration not only the creativity of the video but also the popularity of the video. Popularity will be measured through the amount of times a the video has been viewed on YouTube as well as how many times it’s been shared and mentioned via social media tools such as Facebook, Twitter and blog posts (ahh, the power of social media!).
The final Top 20 for 2010 list will be revealed on the 3rd of December, however in the meantime here’s a few of my favourite viral ads; some you have probably already seen, some you may not. Enjoy (oh, and if you know of some more great viral ads, please share! We’d love to see them!).
The War of the Salmon: Man vs Bear
Mice One! (don’t turn away from this one half way through … watch it until the end!)