The digital revolution: how technology has changed the way we communicate

The digital revolution and changes to the Australian media landscape have changed the ways we communicate, use technology, and make informed buying decisions. The average Australian internet user spends 17.6 hours per week online1; meanwhile, mobile internet usage has almost doubled in the past year2. How has your business kept up with the digital revolution to ensure you’re meeting the needs of your audience?

Is your business keeping up?
According to the Sensis e-business Report Australian small and medium businesses are continuing to adopt a range of digital applications during 2010 including websites, social media marketing and e-commerce activities.

How many digital platforms and initiatives does your business use? From websites, emails, blogs, social media, mobile websites, to webinars, Skype and instant messaging, the way you communicate with your audience and colleagues has no doubt changed over the years. It’s important to keep up to date with what technologies your audience are now using. For example, Australian Facebook 2010 users statistics, according to Facebakers, are:
Number of users on Facebook in Australia: 9 169 220

  • Number of male users on Facebook in Australia: 4 119 160
  • Number of female users on Facebook in Australia: 4 805 300
  • Penetration of Facebook in Australia to population: 43.12 %
  • Penetration of Facebook in Australia to online population: 53.83 %

How has technology impacted on the consumer’s decision making?
Never before have we been so connected to the wired world, each other, and the businesses we buy from, thanks to the digital revolution. Power has been placed in the consumer’s hands to make informed buying decisions, exchange information with peers, make purchases on-the-go and shop across multiple channels. This increased use of technology has empowered consumers to become more vocal and demanding about their wants and needs, according to a 2010 IBM global survey of over 32,000 consumers3. Businesses therefore must engage their wired consumers in new and different ways, on their terms, and encourage open communication for feedback and brand and consumer dialogue.

How has the digital revolution changed the way we communicate?
E-books are the new books, webinars are replacing seminars, and schools are introducing iPads. So when will mobile phones take over laptops, and Facebook replace email? According to statistics, it could be in the near future. The e-business Report shows that more than four in 10 Australians used mobile internet, and mainly at home or at work, where they have access to a computer. Meanwhile recent figures4 reveal that email usage has dropped by 28% between June 2009 and June 2010, while social networking use increased by 43% over the same time.

What does this mean for your business?
Never before have your website and digital marketing activities been so important. Ask yourself how your audience has changed the way they communicate during the digital revolution. And now, how do you communicate to them? How is your brand represented online? How have you been using brand-to-consumer dialogue and feedback to better market your business? Is a website enough…?

Despite Australian businesses embracing new digital applications, Sensis has reported that most companies do not have a digital strategy to align these activities with their business objectives and marketing plans. Meanwhile a Sitecore webinar in October 2010 reported that 60% of businesses do not have a social media strategy, and 70% of marketers simply do not have the time to produce one.

Without a connected marketing strategy, businesses are possibly not getting the best return on their digital investment. To embrace the digital revolution and ensure your business’s digital marketing efforts pay off, a digital strategy is vital.

How have you changed the way you communicate to your target market?

Yours in digital marketing,

Julia

India Fashion Week showcases fantastic designs

Photo: Courtesy Brisbane Courier Mail

The launch of the Wills Lifestyle India Fashion Week commenced in New Delhi this week. The five day event organised by the Fashion Design Council of India is the largest fashion trade event in the country and will feature more than 115 designers.  At the launch this week, models adorned with giant face and box masks stepped out on to the catwalk wearing the creations of Indian designers Nida Mahmood and Nandita Basu.

The major trend on the first day remained wearability and functionality, with skirts, dresses and confectionary colours and pretty patterns back in vogue.

The Wills fashion week event is one of two major fashion weeks held in India, the other being the recently concluded Lakme Fashion Week in Mumbai.

The Courier Mail has some fantastic images in their photo gallery.  Make sure you check them out and let us know what you think.

Yours in Design

Angie

Racing Helmet Design

As an avid fan of motor racing and a racer myself, I love checking out all the drivers racing helmets in the pit lane. But the best helmet designs come from big racing categories such as V8 Supercars in Australia, and the pinnacle of motor sport, Formula 1. My 3 favourite designs are:

1. Kimi Raikkonen – F1
I love the tattoo effects throughout and the colours used. My helmet plans are to be red, black and silver as well to go with my team colours, and I have been taking inspiration from this design.

2. Craig Lowndes – V8 Supercars
Craig designed his helmet when he was in Europe racing with the help of his then current room mate, and the thought process behind this was to be patriotic and keep the Aussie flag waving over there. So he used the Australian colours of green, blue and gold. These days he also now has a cartoon picture of his children on the back of his helmet.

3. Jenson Button – F1
Jenson’s helmet is one of my favourites of all favourites! Everything just flows nicely and it looks so simple yet has a lot of meaning. Once again the patriot act comes in with a big Union Jack on the rear of the helmet (the English flag), with a big JB on the side. All in the English flag colours and style.

Yours in helmet design,
Lee

Relaunch announced for least trusted brand Myspace

Myspace was announced as one of 2010’s least trusted brands, according to the survey results compiled by Brand Asset Consulting. While Google, Nokia and Microsoft topped the list of most trusted, Australians rated social media pioneer, Myspace, as one of the brands they have the least confidence in.

Myspace has made a move to combat its fall from grace and its loosing battle against Facebook, by relaunching with a focus on the thing it does best: connecting 120 million global users with music, TV and movies. CEO Mike Leees says Myspace will narrow its focus to target the Gen Y audience.

The new idea positions the user as a curator, where your page will showcase your interests. The relaunch also comes with a totally new look – new logo, page layout and better tools to customise your page design.

What do you think? Will people embrace the new direction for Myspace?

Yours in design,

Anya

Peter Buckley’s helpful public speaking tip for relaxing nerves

Peter Buckley, Brio Daily's Guest Blogger

Hi Brio World and thanks Belinda Vesey-Brown (Brio Group MD) for the invite to be your first guest blogger on your daily blog.

As a Corporate Communicator Coach and Presentation Skills Trainer I am regularly asked, and it happened again just the other day, what is the most common thing people get wrong or make difficult for themselves when they have to stand up in front of a group and speak.

When we come under that sort of “Focus Under Fire” moment we tend to forget to breathe. I know it sounds weird, because we breathe all day and night without really having to think about it but, with the rush of adrenalin into your system, your heart rate rapidly rises and breathing tends to become snatched, leading to oxygen deprivation pretty quickly.

You’ve seen elite sprinters at the Olympics and Commonwealth Games taking in deep breaths to calm their nerves, oxygenate their body and release tension. Footballers who are going to play for a couple of hours do exactly the same thing just before the opening whistle for all same the reasons.

That’s why remembering to breath steadily, calmly and in a controlled way will help you to create a great first impression when you stand up to speak. It will slow down the nerves, make you feel more comfortable and in control.

Next time you’ve got to face an audience, remember to take a a few deep breaths. Let us know how you go!

Yours in public speaking,

Peter Buckley – Guest Blogger

Peter Buckley is a top line communicator and has spent 24 years “on-air”, 12 of which were spent at B105. He is now a Speaker, MC, Facilitator, Presentation Skills & Media Skills Coach and Trainer and Voice Artist. www.peterbuckley.com.au

Imagine if you had a Sixth Sense

One of my students told me about this TED talk that they had watched and it is really amazing where technology is going. I have often wondered about what it would be like to have a sixth sense and now it seems it is not too far away. Enjoy.

[flv:http://video.ted.com/talks/dynamic/PattieMaes_2009-medium.flv 446 326]

Yours in Technology
Belinda

Sometimes it pays to think small…

The emperor's portrait by Stavros Markopoulos

During my recent wanderings around the wonderful world of facebook, I discovered this fantastic little competition that had happened on flickr: Spectacular Insect Faces! The competition closed in March, but lucky for us the winning entries are still available for all to see! Have a look at all the top entries here. See if you can guess which face belongs to which insect…

Yours in detail,

Tara

Australia’s eCommerce Boom

In the lead up to the festive season and all the retail sales goodness that comes along with it, it’s interesting to read the number of articles referring to Australia’s Ecommerce Boom.

It’s no surprise to find that more and more Australians with access to high speed internet and debit cards are heading online in search for products and services.

Some estimates place online retail spend in Australia to reach in excess of $27 billion this year. That is a massive increase on years gone by and a big indicator of the future of retail sales.

So what is it about online retail that makes it so appealing to us?

A number of factors come to mind however the biggest factor I believe is the ability to shop for virtually anything 24×7. Anyone, anywhere can pick up the latest fashion, electronics, games, beauty products and more at the click of a mouse at anytime during the day or night.

Our ever increasing busy lifestyles seem to be contributing to our need to do more and more outside of business hours. The convenience factor cannot be underestimated.

How many online retail purchases have you made this year?

Parade your Pug at Valentino & GoMA!

“I don’t care about the collection. My dogs are much more important.”
– Valentino Garavani, The Last Emperor

Are you a Pug dog lover or just a dog lover in general, like Valentino?

Yes? Then head on down to the Pug Parade at the Valentino Retrospective exhibition this Sunday, 24 October 2010!

If you’re a pug owner, dress up your pug with a dash of red, whether it be collar or couture and enjoy a fun-filled morning on the Maiwar Green (located just outside the front entrance to GoMA). And what if you’re not a pug owner? Well, take the spectator’s seat and enjoy the Pug Parade!

If you wish to enter your pug in the Pug Parade, registration will take place between 9.45–10.15am. The parade will commence at 10.30am.

For more information visit the Pug Parade page at OurBrisbane.com, here.