The Gruen Transfer to take on the US market
At the Brio Group office, we all love a bit of Gruen banter. Thursday mornings are often spent chatting over the previous night’s The Pitch ads, or laughing over the witty banter thrown between Todd Sampson and Russell Howcroft. And in news just in, ABC’s The Gruen Transfer is set to take on the world! [...]
I Love Jozi – Advertising Campaign
If you don’t want other people to copy your designs, copy yourself! This is a really clever advertising strategy. Yours in Advertising, Belinda
International Day of Peace – have your peaceful say
International Day of Peace is such a great inspiration! What better way to put budding design skills to a good use than working on a project which promotes M.A.D (Making a Difference for Peace). It’s International Day of Peace tomorrow (21st September) so maybe this might inspire your small contribution to the world of design. [...]
The Genius of Design
The ABC is showing a series called the Genius of Design starting this week on Tuesday evening. It should be compulsory viewing for anyone with an interest in the way design influences our lives. We live in a designed world, created by a diverse group of specialists that we call designers. This series tells the [...]
Most Challenging Traffic Signs
I came across a funny article about illogical, insensate, irrational and unreasonable road signs, written by Doug Lansky, who is a travel writer based in Stockholm. Some signs are difficult to understand or to follow, while others – got a shortage of breath. We’ve all seen them. Yes, you know, those crazy road signs that [...]
iPhone UITableView Selected State
While playing around the other day in Xcode, I wanted to change a row of a table view to a different colour other than blue when selected. Now after having a look high and low for a solution, I figured I would throw a few things at it and see what I could come up [...]
No budget? Ask Richard!
One of the biggest challenges designers face is coming up with effective campaigns on only a small budget. While reading up on the 2010 Australian Effie Awards in this months edition of B&T magazine, one of the winners stood out as a great example of how creative thinking can tackle this issue. Sydney independent radio [...]
New Twitter experience announced today!
Big news just in – the Twitter experience is about to change! I’ve just previewed how our Brio Group Twitter account will look under the new Twitter interface, and I cannot wait to explore the entire suite of possibilities when it comes in to full swing in the coming weeks. Twiter promises the new experience [...]
Got a bit of Spring Valley Fever?
On Sunday night we saw Schweppes Australia launch a significant multi media campaign for its fruit juice brand Spring Valley entitled ‘Where Spring Comes From’ . The new campaign, by George Patterson Y&R Melbourne, draws on the skills of multi-award winning US based animation house Psyop to deliver a series of executions that capture ‘the [...]
Oprah to host her Farewell Season show at Sydney Opera House
Who would have thought the invaluable exposure Australia received on The Oprah Winfrey Show during the Tourism Queensland “Best Job in the World” could be topped? Just this morning, it’s been announced that Oprah will host part of the final season of The Oprah Winfrey Show in Australia! It’s a major, major PR win for [...]