HTML Email Campaigns
When it comes to HTML email campaigns, what you want to keep in mind is that tables are your friend… actually, your best friend! I generally use tables for every email I create at Brio Group. You need to make sure that you know the limitations of your users’ email client, whether it be GMail, [...]
Gruen Nation reminds us of the genius of the Lopez Murphy ‘Truth’ political ad
Last night’s Gruen Nation (the only good thing about the federal election if you ask me!) reminded us of the excellent political advertising that came from Argentine Lopez Murphy a few years ago. The ‘Truth (upside/down)’ ad is so striking and beautifully written, you can’t help your emotions being tugged – for the right reasons. [...]
Beastman wins 4ZZZ competition and paints Brisbane studio
Early this year, Brisbane radio station, 4ZzZ, put a call out for artists to unleash their creative juices and submit a design for their building in Fortitude Valley in celebration of their 35th Birthday. The winner would be allowed to paint the entire face of their building in the hope of creating a new Brisbane [...]
Emotive Words are Important for Effective Communication
Most people think that if you present all the facts and all the logic, people will believe the truth about the product or service. In fact the opposite is true. Most people make decisions based on emotions. If you think about the advertising you have seen lately, the ones you like and the ones that [...]
Brio Group supports RSPCA Cupcake Day
Our Monday morning WIP meeting was suitably sweet this morning. The team enjoyed a colourful assortment of about 50 deluxe cupcakes (check out the super cute puppy-inspired ones!) for our RSPCA Cupcake Day. It’s inspiring just how creative you can get with cupcake making! Even our office cocker spaniels looked on with envy – check [...]
Stick Family Sticker Craze
A newspaper story that I stumbled across recently about Stick Family Stickers caught my attention. They’re appearing everywhere, Stick Family stickers on Car rear-windows and bumpers, Housewares, including Coffee Mugs, Towels and Sheets, Stamps and Stationery, or Apparel. These are all becoming a great talking point. Families come in all shapes and sizes, so this [...]
Mathilda’s Markets hits Brisbane today
The magic of Mathilda’s Markets returns today to Brisbane at the Brisbane Racing Club at Eagle Farm from 9am – 1pm. Browse beautiful clothing, accessories, homewares and toys for children at more than 70 stalls that are simply brimming with wonderful bits and pieces your children will love. The market series, which runs nationally, has [...]
Republic of Everyone’s Green’s Party advert banned by ABC’s Gruen Nation
Well after seeing Todd Sampson claim this to be ‘the best Greens ad ever’ and that the Republic of Everyone’s, Ben Peacock to expect a phone call from the Greens, it seems that the ABC has put a bit of a dampener on the whole shebang. “As reported yesterday by Campaign Brief, A fake political [...]
Mercedes-Benz Fashion Festival wraps up tonight in Brisbane
Have you got plans after work tonight? If you love fashion, food and music you can’t go past the final evening of the Mercedes-Benz Fashion Festival as it draws to an end at Little Stanly Street Supper Club tonight (Friday 13 August 2010). The street will be abuzz with activity, a great way to end [...]
Designing for iPhone 4′s Retina Display
Hmmm, ok so the new iPhone 4 is pretty amazing with some really amazing enhancements on the previous model such as the new high resolution retina display which now doubles the resolution to 640×960 pixels. The screen resolution on Apple operating systems (OS) has always been superior to other OS’ especially in internet browsers (if [...]