Well after seeing Todd Sampson claim this to be ‘the best Greens ad ever’ and that the Republic of Everyone’s, Ben Peacock to expect a phone call from the Greens, it seems that the ABC has put a bit of a dampener on the whole shebang.
“As reported yesterday by Campaign Brief, A fake political commercial for the Green Party on the ABC’s Gruen Nation on Wednesday night has hit a green nerve, with thousands of supportive messages posted requesting that the ad be adopted by the party and aired nationally.
Sydney-based sustainable brand consultancy Republic of Everyone, who developed the “If You Think – vote Greens” spot, was approached by the Green Party to discuss using the concept following the show. However, the ABC owns the copyright and have refused to allow that to happen.
But as it stands the fact that The Greens can’t buy it is working in their favour with the press picking up the story and the spot going viral with over 24,000 hits in less than 24 hours.” – Campaign Brief (read the rest of the article here)
What do you think? Should agencies who pitch for free (and provide content to the ABC for free) be allowed to retain the copyright on their work? Seeing as we retain the copyright on all work we create until it’s been paid for I’d think so, but it looks like the ABC has them stitched up in a very unfair contract.
Yours in advertising,