The Art of Scherenschnitte
Now there’s a mouthfull! I had never heard of this weird and wonderful word until the other day when I stumbled across the works of Cindy Ferguson. Scherenschnitte (which I can’t even pronounce) is a super fancy word for the art of cutting paper. I thought I was pretty good at making stencils and screen-prints, [...]
The Seed Story
I love TV. Having spent most of my uni nights working late, it is a luxury I haven’t been able to indulge in for some years. In some ways, I have resorted back to the impressionable viewer who absentmindedly hums jingles while cooking dinner. When my flat mate asked me for the 10th time to [...]
Queensland Fertility Group – The Caregiver
RED-i Design recently designed a new creative campaign for Queensland Fertility Group. RED-i took an innovative angle by basing the new campaign around positioning Queensland Fertility Group as ‘the Caregiver’. The model of ‘the Caregiver’ was a perfect fit as the characteristics correspond closely with the QFG brand values. The Caregiver is compassionate and motivated [...]
Recyclable is not recycled, and other things to look for when choosing Paper
Today we are conscious of our carbon footprint. And marketers are more aware than ever to take a greener approach to their collateral. In our industry, we are familiar with inserting logos on our client’s marketing collateral that supports environmental messages. But it’s essential that before using a logo on marketing collateral or other projects [...]
How to roll a coke can!
In its most basic use, CSS (Cascading Style Sheets), is the method of separating the presentational mark-up of a website from its content. While the innovation of CSS has allowed web developers to create some astounding work, seemingly simple tasks like having rounded corners is still not supported by the most widely used browser (Internet [...]
Going underground
A friend of mine recently sent me some astounding pics of an almost undetectable house in the Swiss village of Vals (thanks Claudia!). Below is a paraphrased description of the house from inhabitat.com who profiled this stunning abode: Designed by the architects of SeArch and Christian Müller, this underground house exemplifies the notion that thoughtfully [...]
Alexander McQueen leaves a legacy in daring fashion design
This morning the news broke that the world has lost an inspiring creator, British fashion designer Alexander McQueen – the creative genius who wasn’t afraid of the shock factor or letting his imagination run wild. His immense creativity and boldness can be applauded. Saluted even. To design you need vision and creativity. McQueen had that [...]
Now I understand!
I love nothing better than talking with people, as every time I do, I learn a new perspective or something new – which is so exciting. Recently I was in a client meeting at a coffee shop and the conversation moved to The Three Gunas. I had never heard of them, but they sounded really [...]
Google’s the Buzz word!
Surely it’s not just me that has noticed that Google has been in, around, on top of and responsible for everything at the moment. Almost every news story, blog post, email that I read mentions Google. Some of the innovations that Google have bombarded us with recently include the Google phone, Google Wave, the updated [...]
3 Brands Reaping Success by using Social Media for Businesses
Social media, we all know it. Most of us probably use it on a personal level – Facebook, Twitter, Bebo… It’s an online, interactive, community-building wonder world that’s not a craze; it’s here to stay. Despite the genius of social media sites dissolving the distance of communicating with friends anywhere in the world, what I [...]
