Air New Zealand Cougar Campaign

I know this advert for Air New Zealand’s cut-price website is pretty un-PC, but it sure is funny. From a marketing perspective I think it works: it was memorable, I was entertained and consequently showed it to my friends. Before this advert Air New Zealand wasn’t even on my radar. It just shows how hard advertisers need to work to get your attention these days and how it’s often about entertaining first and selling second. And with viral campaigns the ‘sell’ needs to be so subtle you can barely see it. The more controversial the better, people love a banned advert! Enjoy!

Yours in design