Where do you get your information?
It may come as a surprise to know that Australian’s are now spending more time surfing the net than they are watching television. People are also using the internet to keep up to date with their news rather than bothering with newspapers. What does this mean for your company and its advertising budget? How are [...]
iPhone: A revolution in mobile communications
Whether you are surfing the web, taking and sending photos, watching movies, listening to music, making a phone call, playing online games, or getting directions, there is only one device you can count on to do it all. That’s right, I’m talking about the iPhone. Not surprisingly, the 3G iPhone generated a lot of [...]
Advertising to your audience
Behavior advertising is what smart advertisers are using to target specific audiences. Behavior targeting advertising is a fantastic tool for business in reaching their target audience through utilizing their ‘digital footprint’. It works using information collected on an individual’s web-browsing behavior such as sites they have visited or the searches they have made, to select [...]
Cradle to Cradle
Read it!! William McDonough’s book, written with his colleague, the German chemist Michael Braungart, is a manifesto calling for the transformation of human industry through ecologically intelligent design. This book as a must-read for anyone interested in the future of the planet and society. McDonough “argues that we can only think of our future cities [...]
Pecha Kucha is coming back to Brisbane
Back in town on the 27 March, Pecha Kucha is an evening of short, interesting and inspiring presentations from a cross-section of Brisbane’s design industry. Each speaker shows 20 slides at 20 seconds each slide. Its a chance for designers to jump on their soapbox and present their designs, thoughts and ideas. For more details [...]
New Woolworths Logo
The branding for the Australian household name that we have all been brought up with has gone through a transformation and is starting to be rolled out in it’s 700+ stores. Woolworths, known as the ‘Fresh Food People’ is still committed to providing it’s customers with the freshest produce, the best price and the best [...]
Key Performance Indicators
Whether you are designing a logo or selling a website, you need KPI’s . Key performance indicators (KPI’s) can be a great help in allowing you to measure all sorts of areas critical to business success. Here are some useful points that have worked for me 1. Set goals & objectives. Once you can identify [...]
Efficient Website Styling – using parent ID’s and style-sheet reseting
Anyone who has developed a large website knows that Cascading Style Sheets (CSS) can quickly get out of control. A style-sheet can end up a maze of ID’s, classes and elements in a myriad of combinations and twists intended to produce unique styles for specific regions of a site
Invisible Brands
Recently I’ve stumbled upon some of Rob Walker’s work in prelude to his new book “Buying In”. In one of his write-ups he talks about invisible badges. According to Walker, badges are signals that suggest a tighter relationship with the brand producer and the brand consumer. Walker observes that people no longer buy stuff to [...]
Blanket Magazine New Issue Out
The new issue of Blanket magazine has just been posted. Click here to visit the site and download the magazine. Yours in design, Janet-eratops