Make It Wearable challenge by Intel

The MAKE IT WEARABLE challenge was started by Intel earlier this year with the aim to support the evolution of wearable devices.

Among all the submissions that they have received, 40 were picked as semi finalists in July this  year. By mid August, these semi finalists were whittled down to a final 10 entrants, including concepts for wearable cameras, low cost bionics and a bionic mattress.

The finalist will be pitching their Ideas on front of a panel of judges on November 2, 2014 and the winner will be announced on November 11, 2014.

Make it Wearable is a part of The Creators Project, an initiative that encourages and fosters creative expression, pushing the boundaries of design and technology to find new and innovative opportunities for how and why we use tech in the future.

Yours in Wearable Technology,
Brio Team

Finalists:

BABYBE – Emotional Prosthetics
Team
Raphael PM Lang (Captain)
Member:
Camilo Anabalon

First V1sion – Player Perspective
Team
Jose Ildefonso (Captian)
Members:
Angeliki Terezaki
Roger Antunez
Anastasia Pistofidou

Nixie – Flyable & Wearable Camera
Team
Christoph Kohstall (Captain)
Members:
Jelena Jovanovic
Michael Niedermayr

vumbl – Sports and Activity Necklace
Team
Tom Shrive (Captain)
Members:
James Price
Mark Siddorn
Samuel Tassell

Open Bionics – Low-Cost Robotic Hand
Team
Joel Gibbard (Captain)
Member:
Sammy Payne

Wristify – Cooling or Warming Refresh
Team
Matthew Smith (Captain)
Members:
Sam Shames
Megha Jain
David Cohen-Tanugi

Snowcookie – Skiing 6th Sense
Team
Martin Kawalski (Captain)
Members:
Zbigniew Nawrat
Piotr Lukasik
Ewa Waliczek

BabyGuard – Smart Healthcare
Team
Xiaoshan Huang (Captain)
Members:
Shuai Ye
Chen Guo

ProGlove – Production Tool
Team
Paul Günther (Captain)
Members:
Jonas Girardet
Thomas Kirchner
Alexander Grots

BLOCKS – Snapable Platform
Team
Serge Vasylechko (Captain)
Members:
Hakeem Javaid
Omer Al Fakir

 

iMania: Release of iPhone 6

Even with last week’s fiasco surrounding security breach claims on iCloud, Apple still came in strong with the release of iPhone6.

Fans scurried their way through stores to claim “first to try”, “first to buy” or “first to have” the newest iPhone in the market.

What is it that made us really excited with the release of iPhone6?
Well, let’s have a recap shall we?

From our August Phablet Race post, we looked at some of the rumours and expectations for the new iPhone. Now that it’s released, let’s see if rumours are true or if they misled us.

images Rumoured Release Date: Probably September 9
The release did in fact happen on it’s set day, September 9, 2014.

images Cost: starts at around AU$1006|$944
A source we found say that the pricing are as follows:
16GB – AU$869
64GB – AU$999
128GB – AU$1129
Being only $7 out from the mid-range option is pretty close and a good indicator.

The target sale date in Australia is September 19, but pre-orders are open from the 12th. Here’s what the launch told us about the new iPhone.

images What to expect: major revisions, including design
Apple definitely delivered because it’s bigger and definitely better.

Dimension:
iPhone6: 138.1x67x6.9
iPhone6 Plus: 158.1×77.8×7.1
To make the device bigger without the having the uncomfortable feeling when you use it, they have made a noticeable revision on the design making the sides rounded for a smooth handling and looking a lot more slick.

Display:
iPhone6: 4.7 inches
iPhone6 Plus: 5.5 inches
Both using Retina HD Display

To compare to the current iPhone 5S, its display is 4 inches, with the iPad Mini being 7.9 inches.

images Coolest Rumour: addition of NFC
We are giving a soft check on this as well, as this functionality is not yet available and will be coming in this October.

But that doesn’t mean we can leave this off, this makes us all the more excited as this will change the way on how we do transactions. Apple Pay is a technology that provides a security feature built in you device so you can use your iPhone to pay in a hassle free way.

Apple has maintained the cool feature of iPhone6′s predecessors, improved other features and introduces other features. What to say what they’re going to do next. Only time will tell.

Even if you don’t plan on picking up the iPhone6 straight away, don’t forget to download the new iOS 8, available from September 17.

Yours in current trends,
Brio Team

 

Tim Bernes-Lee: A Magna Carta for the Web – TED TALK

In this enlightening TED talk, Mr. Tim Bernes-Lee, inventor of the World Wide Web, talks about how far we have gone since the Web was first invented and released to the world in the late eighties.

Since its launch in 1989, 40% of the world is now using the World Wide Web, allowing us to enjoy unlimited access to lots of freely available open data and connectivity. It is a conduit for free speech and connectivity, opening new possibilities for personal and professional gain.

“We love the fact that the Web is open, it allows us to talk, anybody can talk to anybody. It doesn’t matter who we are.”
-Tim Bernes-Lee

He also made sure to remind us about surveillance and security, that there may be people out there that might use and abuse these data.

“We can’t just use the Web; we have to worry about the underlying infrastructure of the whole thing. Is it in fact of a quality that we need?”
-Tim Bernes-Lee

Now with Web in it’s 25th year, Mr. Bernes-Lee invites us to think about what type of Web we want.

Go to www.webat25.org to find out more.

Yours in the Power of Web,
Brio Team

Phablet Race

The race is on…

I was reading updates from TechRadar the other day and rumours are rife about the release date of the new Phablets from Apple (iPhone6) and Samsung (Samsung Galaxy Note 4).

iOS and Android fans alike, we are excited for the first glimpse of these new gadgets and how they will differ from their predecessors.

Juicy Tidbits

On iPhone6

Rumoured Release Date: probably September 9
Cost: starts at around AU$1006 / $944
What to expect: major revisions, including design.
Coolest Rumour: addition of NFC

On Samsung Galaxy Note 4

Rumoured Release Date: probably September 3
Cost: starts at around $800
What to expect: Samsung’s 4th generation Phablet.
Coolest Rumour: flexible display (three-sided screen)

 

image of iPhone5
iPhone5
image of Samsung Galaxy Note 3
Samsung Galaxy Note 3

 

 

 

 

 

Yours in mobile trend,
Brio team

Building brands with Archetypes

ArchetypeCards

If you can build a story around your brand that you can tell at every touch point, your team, current customers and, importantly, future customers will have a clear idea as to what to expect from your product or service.

Our strategic approach to brand development involves leveraging logic and emotion, tapping into how a person or brand behaves.

This instinctive yet unconscious understanding of mental architecture is described by Swiss psychiatrist Carl Jung as ‘archetypes’.

Our approach to building your business is more than creating a logo and a colour scheme.

Archetypes define the soul of your brand and enable you to express it in ways that resonate with universal feelings and instincts. In today’s intensely competitive and complex environment, an emotional appeal is the key prerequisite to effective marketing.

We believe that when archetypal theory is applied to a brand it enables you to separate yourself from your competitors beyond price, product or service, as those can simply be replicated.

A Brand is really about ‘what we and our customers feel and believe’ when they think, touch, see or experience anything related to your business.

A true Brand is the sum of many parts, though fundamentally it is about the ‘head and the heart’ or logic and emotion.

When we identify your brand archetype, we define:

  • Brand personality (archetype) and how it can be used to build brand and culture
  • Supporting brand imagery and elements
  • Brand language and brand story
  • Brand value proposition
  • How to leverage your strapline/tagline throughout your marketing
  • Clear brand direction that can be used to promote new and/or existing products/services.
  • How the brand story can be told at various levels of the sales process.

Many businesses know who they are now and who they want to be in the future but don’t know how to get there. We will define the process you need to evolve into your future brand.

Get in touch to find out more.

Yours in branding

Belinda

homelessfonts.org

How clever is this? This is a beautiful and moving piece of work for the homeless in Spain, turning their handwriting typically only used to write on cardboard for donations, into new fonts that can be bought online by brands and agencies around the world. The film speaks for itself, and you can buy the fonts here.

The funds collected through the website will be used to finance the work of Arrels Foundation for the homeless people in Barcelona.