Tim Bernes-Lee: A Magna Carta for the Web – TED TALK

In this enlightening TED talk, Mr. Tim Bernes-Lee, inventor of the World Wide Web, talks about how far we have gone since the Web was first invented and released to the world in the late eighties.

Since its launch in 1989, 40% of the world is now using the World Wide Web, allowing us to enjoy unlimited access to lots of freely available open data and connectivity. It is a conduit for free speech and connectivity, opening new possibilities for personal and professional gain.

“We love the fact that the Web is open, it allows us to talk, anybody can talk to anybody. It doesn’t matter who we are.”
-Tim Bernes-Lee

He also made sure to remind us about surveillance and security, that there may be people out there that might use and abuse these data.

“We can’t just use the Web; we have to worry about the underlying infrastructure of the whole thing. Is it in fact of a quality that we need?”
-Tim Bernes-Lee

Now with Web in it’s 25th year, Mr. Bernes-Lee invites us to think about what type of Web we want.

Go to www.webat25.org to find out more.

Yours in the Power of Web,
Brio Team

Phablet Race

The race is on…

I was reading updates from TechRadar the other day and rumours are rife about the release date of the new Phablets from Apple (iPhone6) and Samsung (Samsung Galaxy Note 4).

iOS and Android fans alike, we are excited for the first glimpse of these new gadgets and how they will differ from their predecessors.

Juicy Tidbits

On iPhone6

Rumoured Release Date: probably September 9
Cost: starts at around AU$1006 / $944
What to expect: major revisions, including design.
Coolest Rumour: addition of NFC

On Samsung Galaxy Note 4

Rumoured Release Date: probably September 3
Cost: starts at around $800
What to expect: Samsung’s 4th generation Phablet.
Coolest Rumour: flexible display (three-sided screen)

 

image of iPhone5
iPhone5
image of Samsung Galaxy Note 3
Samsung Galaxy Note 3

 

 

 

 

 

Yours in mobile trend,
Brio team

Building brands with Archetypes

ArchetypeCards

If you can build a story around your brand that you can tell at every touch point, your team, current customers and, importantly, future customers will have a clear idea as to what to expect from your product or service.

Our strategic approach to brand development involves leveraging logic and emotion, tapping into how a person or brand behaves.

This instinctive yet unconscious understanding of mental architecture is described by Swiss psychiatrist Carl Jung as ‘archetypes’.

Our approach to building your business is more than creating a logo and a colour scheme.

Archetypes define the soul of your brand and enable you to express it in ways that resonate with universal feelings and instincts. In today’s intensely competitive and complex environment, an emotional appeal is the key prerequisite to effective marketing.

We believe that when archetypal theory is applied to a brand it enables you to separate yourself from your competitors beyond price, product or service, as those can simply be replicated.

A Brand is really about ‘what we and our customers feel and believe’ when they think, touch, see or experience anything related to your business.

A true Brand is the sum of many parts, though fundamentally it is about the ‘head and the heart’ or logic and emotion.

When we identify your brand archetype, we define:

  • Brand personality (archetype) and how it can be used to build brand and culture
  • Supporting brand imagery and elements
  • Brand language and brand story
  • Brand value proposition
  • How to leverage your strapline/tagline throughout your marketing
  • Clear brand direction that can be used to promote new and/or existing products/services.
  • How the brand story can be told at various levels of the sales process.

Many businesses know who they are now and who they want to be in the future but don’t know how to get there. We will define the process you need to evolve into your future brand.

Get in touch to find out more.

Yours in branding

Belinda

homelessfonts.org

How clever is this? This is a beautiful and moving piece of work for the homeless in Spain, turning their handwriting typically only used to write on cardboard for donations, into new fonts that can be bought online by brands and agencies around the world. The film speaks for itself, and you can buy the fonts here.

The funds collected through the website will be used to finance the work of Arrels Foundation for the homeless people in Barcelona.

Exercise = subway ticket

To promote exercise and the 2014 Olympics, a very special ticket machine has been installed at the Moscow subway station.

Instead of accepting money as payment, the high-tech ticket machine only accepted exercise. Riders could receive a free ticket by standing in front of the machine’s camera, and performing 30 squats. The idea is to get people active and amped for the games.

If you could do a little bit of exercise in exchange for a train ticket, would you?

Ajax Social Wipes

Ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter? Colgate’s social tool called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, where you can easily (with a single click) get rid of things clogging up your news feed! Meanwhile, over on Twitter, it will actively detect spam that you might have started following, and automatically remove it from existence!

Check it out here: http://ajaxsocialwipes.com/

Created by the guys at VML in Sydney.